Our customers ROCK. There’s no two ways about it. They just ROCK.
One of the rockinest is Gwen Daubenmeyer. Gwen’s a REALTOR–she’s the Team Leader for The Integrity Team & an Associate Broker at Re/Max in The Hills–in Detroit, Michigan and she’s been a Happy Grasshopper user since early 2012.
I recently had a chance to talk with her about Michigan, real estate, Happy Grasshopper, and reconnecting with her customers.
“I’ll admit it,” Gwen says. “When I first heard about Happy Grasshopper, I was hesitant to try it. It was so different from the things that had been drilled into my head over the years by the real estate ‘knowers’ that I couldn’t see how it would work. I’d always gotten my business exclusively from referrals–I’d never used any sort of drip campaign–so I was a little gun shy.”
“One day, though, I said ‘What the heck?’ and decided to give you guys a try. And you know what? It wasn’t what I expected AT ALL!” She started laughing and told me, “You know, relationship-building stuff actually works! And reconnecting with customers with Happy Grasshopper wasn’t boring at all. It was fun!”
She said that when she sent her first message, she got just one response from someone who questioned it. They asked if she’d actually sent the message, and of course she responded, “Yes! It really was me!!” And she’s never looked back.
Gwen says that with as busy as she is, Happy Grasshopper was a perfect fit because she has no time to create original content; she loved that HG took care of that for her. She knew she wasn’t buying something that was pre-canned that was being used by legions of other salespeople. “Happy Grasshopper is quick, it’s easy, and I don’t feel like I’m cheating!”
But it’s what she did next that we think is super-cool.
Gwen is über-creative. She decided to take her Happy Grasshopper messages and turn them into a series of contests. She would personalize the messages (you can do that, you know!) and tell her customers that the funniest responses would be chosen to get $25 VISA gift cards. Her customers, she said, totally got on board. Gwen would take a look at the responses, choose the ones that were the funniest, customers got recognition, and best of all, Gwen stayed top-of-mind with them because she was actively engaged with them and they were having FUN.
But wait! There’s more!
Gwen said that the good Happy Grasshopper juju kept right on rolling when she was getting so many great, funny responses to her messages that she was able to print them on her blog and on Facebook, giving her a whole new resource of fresh content that just feeds on itself!
When 2013 came around, Gwen’s team had closed their 103rd sale of the year (nicely done!) and almost all of their business has come from referrals and past customers. So for her, nurturing and maintaining relationships is of paramount importance. For her, Happy Grasshopper is a tool that makes it possible to do it in a way that’s simple, effective, and fun (for both her team AND her customers).
And we don’t think it gets any better than that.
Are you hesitant like Gwen was? Are you ready to take the HG Challenge? Give Happy Grasshopper a try today. If you don’t like it (and you totally will!), you’ll get 100% of your money back with no questions asked. What’ve you got to lose? Nothing. And with Happy Grasshopper, you’ve got everything to gain.