All Posts by Happy Grasshopper

2 How to Use Email to Boost Your Referral Campaign

Who doesn’t love referrals? I love them. When Happy Grasshopper gets a referral, someone is out there recommending us, telling people how good we are and vouching for us. When someone refers me, it certainly makes me feel good, but that’s not why referrals are important. What’s significant is that potential buyers of my service […]

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3 How Healthy is Your Database?

Do you have a healthy database? The last time you went to your physician’s office for a check-up, was everything great? I sure hope so. If you passed with flying colors, it probably made you feel good. You may need to make some adjustments to your diet or exercise routine but, hopefully – overall – […]

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Three Ways to Touch Your Past Clients Without Getting Slapped

Let your past clients know you appreciate them Remember, back in first or second grade, when Valentine’s Day meant your parents would buy you a package of inexpensive V-Day cards to distribute to all the classmates whose names you could remember (even Richard, the bully, who made your life miserable)? Who knew that would teach […]

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13 Ways to Build Your Database

Your business IS your database Do you ever wonder how some people build amazing businesses, while others (who are just as capable)…don’t? Or how some people thrive in ANY market condition? The secret is in a quote I once heard: “The quality of our lives is the quality of our relationships. Business is no different.” […]

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Follow Your Fascination

Want to be truly happy and successful? Follow this advice. Thomas Jefferson proclaimed that one of our inalienable rights is “the pursuit of Happiness.” We all have the freedom to make that pursuit but, too often, come up embarrassingly short. Our shortcomings are especially noticeable in January when we encounter “a brand new beginning” in […]

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2 New Year’s Revelation

Every January, millions of us make resolutions we don’t keep. You would think, after decades of making these annual promises to ourselves, we’d wise up and realize there’s nothing magical about a date on the calendar. It’s simply an arbitrary point in time for us to lie to ourselves. Can we get real with you? […]

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The Student Becomes the Master

What key behaviors do most successful people share? A few years ago, a student at the University of Tampa called and asked if I’d be willing to serve as his mentor for a class in entrepreneurship. He was bright, articulate, and had an unusual level of focus. I was impressed. He had done his research […]

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Matthew Josefs: Why Millennials Matter

Millennials, also referred to as Generation Y, are the generational demographic following Generation X and the biggest generation in U.S. history. Today, most demographers agree that millennials are aged between 22-37 (born 1981-1996). They are the generation that was raised on technology, they have an unprecedented appreciation for avocados on toast, and they are on the […]

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