Ever feel like your database
forgot you?

We know how that feels. Happy Grasshopper helps you start real conversations automatically, so you stay top of mind and never miss an opportunity.
See how many opportunities
are waiting in your CRM

Takes less than 3 minutes. No login required.

Trusted with over 100
Real Estate Relationships
Recognized by the Industry's Best

GET FREE CONTENT TIPS DELIVERED 2X PER MONTH

Most closings come from people who already know you.

Staying connected isn't just important. It's everything.

63%

of sellers find their agent via repeat or referral*
41%

of buyers find their agent via referral*
60%

Over 60% of closings come from existing relationships*

And yet, most agents rate themselves a
3 out of 10 at staying in touch.

*Sources: NAR Profile of Home Buyers and Sellers, 2023; Real Estate Industry Survey 2024 Industry Sentiment Report

Why your database feels overwhelming

It's not that you don't have the contacts. It's that you don't have the conversations.

You're not sure how to organize everything.

You're not sure what to say or when to say it.

You're a relationship builder, not a tech wizard.

The problem isn't your CRM. It's your messaging.

The good news is that you're not the only one.
The better news? There's a fix that works with your CRM and
doesn't require you to become a database marketing expert.
That's why we built Happy Grasshopper. 

How Happy Grasshopper Helps

Turn your database into conversations and closings, without switching CRMs.

We combine expert-written messaging with simple delivery tools to turn your
contacts into conversations, and conversations into closings.

Here's how we start real conversations from your database...

Unlimited Email

Fresh Content 2x/month

Text Messaging

Sent From
Your Number

Ringless Voicemail

Our Proven Scripts,
Your Voice

Social Media Posts

Ready-to-Post Content

Handwritten Cards

Automated, Yet Personal

Artisan Gifts

Premium Client Experiences

Every message sounds like you, goes out at the right time, and follows up automatically – so you stay in flow, not in your inbox.

What the industry says about us

Since 2010, Happy Grasshopper has been creating raving fans.

"Innovative and impactful technology."

"The best thing is the professional writers."

"Highest Rated Tech – 5 stars."    

"Real estate's #1 marketing solution."

Pricing

Messaging that feels like you.

Start free, and get replies that turn into real conversations.

No contracts. Real human support.
Try it free, then choose the level of support that fits your business.

Self-Serve

Launch your own campaigns using our Playbooks, templates, and automation tools – at your pace.

$119/mo

MOST POPULAR

Concierge

We write your messages, build your campaigns, and guide your strategy from lead gen to follow-up.

$500/mo + one-time setup

Enterprise

For teams of 30+ agents. Includes messaging, automation, reporting, and onboarding support.

From $1,000/mo

👉 Every plan includes unlimited messaging, CRM integrations, and real human support.

GET FREE CONTENT TIPS DELIVERED 2X PER MONTH

Why Happy Grasshopper Works

You already have a CRM.
You already have contacts.
What you need is consistent, human follow-up.

Why isn't your CRM isn't it producing more replies, referrals, and repeat business?

Here's why:

1. Your CRM stores contacts, but it does not know what to say.   

2. You're busy, and follow-up always gets pushed to tomorrow.

3. You hesitate to send messages that do not sound like you.

We fix all of that. Automatically.

Every message we send sounds like you, goes out at the right time, and starts real conversations – so you can focus on what you do best.

Happy Grasshopper turns your database into your best growth tool.

Ready for sustainable growth in your real estate business?

Dan shares exactly how

In this short video, learn the exact steps to generate consistent growth, without chasing leads or spending hours in a CRM.

Want to know more about Dan?
Visit danstewart.com for books, speaking, and behind-the-scenes strategy.

Some of the people that ❤️ us

"Best Real Estate Marketing Of 2025"

"Happy Grasshopper ensures that your messaging and marketing strategies emulate your own voice. While you can still enjoy email automation, you’ll have the customization options to tailor your messages to your liking. It provides affordable fast results and works well with other tools"

Jeff Knipe

Knipe Realty

Jeff has recruited 20+ new agents after implementing Happy Grasshopper and is keeping his top producers busy with fresh messaging for their past clients and sphere.

Ben Kinney

A huge reason behind our growth is that leads I generated years ago are still closing.  Happy Grasshopper equals ROI for my team.

Brent Dalley

Keller Williams

If you've met Brent Dalley, you like him. He's smart, kind, funny, and has a heart the size of Texas.

In this video, he pulls our chain a bit, and then goes on to explain his remarkable results using our service.

Ryan Tollefsen

I was aware of Happy Grasshopper for years, but didn't think we needed it.  Not I know, I should have done this years ago.

Keller Williams Family Reunion

Every time Happy Grasshopper exhibits at real estate events, our booth is mobbed by our members. They're excited to meet the people who've helped them have so many connections with people in their database and recruit the right agents.

Angela Pasquale

RE/MAX Northwest

At scale, large teams and brokerages rely on full time recruiters like Angela, who is a recruiter at one of the most well regarded RE/MAX brokerages in the US. She's been amazed by how quickly Happy Grasshopper® has been able to help her start recruitment conversations.

Highest Rated Real Estate Tech - 5 Stars

"Happy Grasshopper is a really terrific sales tool, agents who work with this company will find that what they teach you is almost more valuable than how they execute on their promise. They understand sales, and how to engage curiosity without satiating it. In other words, they give the recipient something of value, and promise more is on the way."

Jared James

Jared James Today

Jared James is one of the industries shining lights. He's a powerful speaker who knows how to captivate an audience and guide them to success. As he says in this video, he hasn't been shy about recommending us to his coaching clients because he knows our strategies work.

Heidi Zebro

72 Sold

Heidi is one of Happy Grasshopper's more vocal proponents. With over fifteen years experience in growing and managing brokerages, she says "Happy Grasshopper is a game changer!" We've helped her add 249 agents in less than a year.

Barry Jenkins

BH&G Real Estate

In addition to attracting and recruiting more agents, Barry tells us they are now doing 17% more business with past clients and sphere after implementing Happy Grasshopper.

Adam Karno

Asset Mutual Mortgage

After signing up with Happy Grasshopper Adam has been getting tons of replies after his first social media post using Happy Grasshopper content- "It's the little stuff that matters"

Kristan Cole

Kristan Cole Network

Kristen has used Happy Grasshopper to expand into new markets and stay top of mind. She loves how our messaging is genuine and personal, and uses it to stay connected and engaged with her sphere.

"The best thing is the professional writers"

"Happy Grasshopper specializes in automated messaging in the real estate world, from emails and text messages to handwritten cards. As an entrepreneur looking to invest on the side, having this help can be a game changer."

"Real Estate's #1 Marketing Solution"

"Happy Grasshopper creates marketing that is personal, genuine, and starts a conversation. It allows agents to connect and create relationships with potential clients.  It's the most passionately referred service in the industry. They grow agent headcount, production, or both!"

Trusted by:

Kris Lindahl

Real estate has always been a people business, but technology can make it feel robotic. With Happy Grasshopper, I get the best parts of automation, and I get to showcase my personality. It's great for making real human connections.

Roger Holloway

ProStead Realty

Roger is a fixture in Charlotte real estate. He's used video incredibly well and knows how to communicate in front of a camera. He ALSO knows there is no substitute for the personal conversations Happy Grasshopper helps him have!

John Mangas

Happy Grasshopper's positive and powerful email content has proven to convert strangers into qualified opportunities.

Chance Brown

CB&A Realtors®

Chance Brown has grown from 134 to 500 agents while using hgRECRUITS™. Happy Grasshopper® is an essential part of his growth strategy and encourages others to use it– at least if they're outside his markets.

FAQs

About how Happy Grasshopper can help

Why are you called Happy Grasshopper?

We fully admit 'Happy Grasshopper' is not the most obvious name for a company. And yet... since 2010, it's generated a lot of curiosity about what we do.

We chose it because everyone who works in sales knows what it feels like to be treated like an insect. We figure, if you're going to be a bug, you may as well be a Happy Grasshopper.

You become one by building and maintaining great relationships with everyone you serve. That way, instead of simply hopping from one client to the next, you build a huge following of people eager to refer you to others.

Figuring out your messy “rat’s nest” of contact information

  • Your database is fragmented– contacts are spread across your phone, email, CRM, etc– and you’re having trouble getting the right data together in one place.

  • You’re unclear on how to group your contacts, and the information that’s important to track for each group.

  • You know this is costing you.

You just want it fixed so you can stop stressing about it.

Keeping in touch without being annoying

  • You’re not sure what to send, when to send it, or how long to keep sending.

  • The ‘one-size-fits-all’ content that came with your CRM feels wrong.

  • You want a complete content plan you’re proud of.

You just want this done, but doing it feels harder than it should.

Getting your systems to communicate with each other and automate the 'right things'

  • Your lead capture, routing, nurturing, and reporting systems are fragmented and leaky.

  • Your tools and data feel disconnected, the same things are named or structured differently across tools.

  • Reporting takes a lot of manual work & data cleanup.

  • The team can never seem to follow the process.

You just want to know what tools to use and how to get them set up without a bunch of manual work.

Figuring out recruitment, lead conversion, and past client & sphere nurturing

  • It’s unclear if what you’re doing now is working as well as it could be.

  • You don’t have enough time to focus on these priorities.

  • Your results aren’t predictable

You just want to know what’s wrong and what to do about it.

Constantly having to fight change

  • You’re tired of changing tools and processes only to end up back where you started.

  • The team can never quite seem to follow the process or keep their inputs clean.

  • There are always little errors or holdouts that prevent you from truly automating your database communications.

You just want to set up a process that’s actually going to work long-term and be scalable.