Turn automated outreach into
real conversations
without sounding like a system
The Positive Reply Platform™ is follow-up that gets replies
See how it works
Free - Takes less than 3 minutes.
Replies are what turn outreach into outcomes
42,000,000+ conversations started
12,000+ agents empowered
15 years delivering results
Recognized by the Industry's Best
LIVE 2x Per Week at 2:30 PM ET
Simplify your tech, sharpen your conversations and get practical tips you can put to work the same day.
Most closings come from people who already know you
Staying connected only happens when people reply.
of sellers find their agent via repeat or referral*
of buyers find their agent via referral*
Over 60% of closings come from existing relationships*
But relationships don't grow from messages sent.
They grow from replies received
And yet, most agents rate themselves a 3 out of 10 at getting people to respond.
*Sources: NAR Profile of Home Buyers and Sellers, 2023; Real Estate Industry Survey 2024 Industry Sentiment Report
Build Trust.
Create Real Conversations.
Win Without Being Salesy.
A practical framework for navigating sales in an age of AI.
Why your database feels overwhelming
It's not that you don't have the contacts. It's that your messages aren't starting conversations.
You have contacts, but no clear way to turn them into conversations.
You don't know what to say because generic messages don't get replies.
You care about relationships, not managing another system.
The problem isn't your CRM.
It's that your messages aren't getting replies.
The good news is you're not the only one.
The better news is there's a way to get replies without switching CRMs or sounding like a system.
That's why Happy Grasshopper exists.
Happy Grasshopper's all-in-one messaging system integrates with practically everything.
Unlock the potential of your database without changing platforms.
Where replies begin
Happy Grasshopper works before your messages go out. It helps you set expectations, sound human, and follow through consistently so people feel comfortable replying.
Unlimited Email
Fresh Content That Fits Your Business
Text Messaging
Sent From Your Own Phone Number
Ringless Voicemail
Proven Messages, Your Voice
Social Media Posts
Ready-to-Post Content
Handwritten Cards
Easy To Send Messages
Artisan Gifts
Unexpected Personal Moments
We start real conversations from your database
using channels that support replies, not just messages
Free - Takes less than 3 minutes.
What the industry says about us
Since 2010, Happy Grasshopper has been creating raving fans.
"Innovative and impactful technology."
"The best thing is the professional writers."
"Highest Rated Tech – 5 stars"
"Real estate's #1 marketing solution."
Pricing
Messaging that feels like you.
Get replies that turn into real conversations.
No contracts. Real human support.
How supported do you want to be?
All plans use the same messaging system. The difference is how quickly you want replies to start and how much help you want along the way.
Momentum
Build consistency. Create replies. Keep moving.
Launch campaigns using our Playbooks, templates, and automation designed to start real conversations.
Momentum is built for people who want to move forward independently, with clear examples of what works and why.
Start for $19
Then $119/mo. Cancel anytime. Instant onboarding.
Includes:
Concierge
Guidance, clarity, and confidence. Without guessing.
For people who want help deciding what to do next.
We work with you to prioritize, customize, and stay consistent, in complete alignment with your own specific priorities and goals.
This plan accelerates your success.
$500/mo
+ One-time setup to get you live quickly.
Everything in Momentum, plus:
Enterprise
Connection at scale across your entire organization.
For teams and brokerages who want consistent messaging and adoption without added complexity.
Momentum becomes your foundation. We help ensure it actually works across your entire organization.
Branded platform access for agents.
Custom pricing
Works alongside your existing
CRM and workflows.
Includes:
👉 Every plan includes unlimited messaging, CRM integrations, and real human support.
Why Happy Grasshopper Helps
You already have a CRM
What you need is consistent, human follow-up
Why isn't your CRM producing more replies, referrals, and repeat business?
Here's why:
We fix all of that. Automatically.
Every message we send sounds like you, goes out at the right time, and starts real conversations – so you can focus on what you do best.
Recruit the Right Agents.
Grow the Right Way.
Happy Grasshopper helps brokerages and teams attract high-quality agents, and helps those agents close more deals from their past clients and sphere.
With a decade of data and hundreds of millions of messages delivered, we combine strategy, messaging, automation, and accountability to create consistent recruitment conversations that convert.
Our clients don’t just grow headcount — they grow production too.
What You Can Achieve with Happy Grasshopper
Generate More Referrals
Relationship based messaging that keeps you top of mind and brings past clients back.
Convert More Leads
Automatic follow-up content that starts real conversations with new leads – often in minutes.
Attract the Right Recruits
Messaging that grows your team by connecting with people who are aligned with your values.
Free - Takes less than 3 minutes.
Some of the people that ❤️ us
"The best thing is the professional writers"
"Happy Grasshopper specializes in automated messaging in the real estate world, from emails and text messages to handwritten cards. As an entrepreneur looking to invest on the side, having this help can be a game changer."
Kris Lindahl
Kris Lindahl Real Estate
Real estate has always been a people business, but technology can make it feel robotic. With Happy Grasshopper, I get the best parts of automation, and I get to showcase my personality. It's great for making real human connections.
Ryan Tollefsen
Unity Home Group
I was aware of Happy Grasshopper for years, but didn't think we needed it. Not I know, I should have done this years ago.
Jared James
Jared James Today
Jared James is one of the industries shining lights. He's a powerful speaker who knows how to captivate an audience and guide them to success. As he says in this video, he hasn't been shy about recommending us to his coaching clients because he knows our strategies work.
Brent Dalley
Keller Williams
If you've met Brent Dalley, you like him. He's smart, kind, funny, and has a heart the size of Texas. In this video, he pulls our chain a bit, and then goes on to explain his remarkable results using our service.
Jeff Knipe
Knipe Realty
Jeff has recruited 20+ new agents after implementing Happy Grasshopper and is keeping his top producers busy with fresh messaging for their past clients and sphere.
Keller Williams Family Reunion
Every time Happy Grasshopper exhibits at real estate events, our booth is mobbed by our members. They're excited to meet the people who've helped them have so many connections with people in their database and recruit the right agents.
Highest Rated Real Estate Tech - 5 Stars
"Happy Grasshopper is a really terrific sales tool, agents who work with this company will find that what they teach you is almost more valuable than how they execute on their promise. They understand sales, and how to engage curiosity without satiating it. In other words, they give the recipient something of value, and promise more is on the way."
Ben Kinney
The Ben Kinney Team
A huge reason behind our growth is that leads that I generated years ago are still replying and closing. Happy Grasshopper equals ROI for my team.
John Mangas
RE/MAX Preferred
Happy Grasshopper's positive and powerful email content has proven to convert strangers into qualified opportunities.
Barry Jenkins
BH&G Real Estate
In addition to attracting and recruiting more agents, Barry tells us they are now doing 17% more business with past clients and sphere after implementing Happy Grasshopper.
Heidi Zebro
72 Sold
Heidi is one of Happy Grasshopper's more vocal proponents. With over fifteen years experience in growing and managing brokerages, she says "Happy Grasshopper is a game changer!" We've helped her add 249 agents in less than a year, the best recruitment results she's had.
Kristan Cole
Kristan Cole Network
Kristen has used Happy Grasshopper to expand into new markets and stay top of mind. She loves how our messaging is genuine and personal, and uses it to stay connected and engaged with her sphere.
Adam Karno
Asset Mutual Mortgage
After signing up with Happy Grasshopper Adam has been getting tons of replies after his first email campaigns and social media post using Happy Grasshopper content- "It's the little stuff that matters"
"Best Real Estate Marketing Of 2026"
"Happy Grasshopper ensures that your messaging and marketing strategies emulate your own voice. While you can still enjoy email automation, you’ll have the customization options to tailor your messages to your liking. It provides affordable fast results and works well with other tools"
"Real Estate's #1 Marketing Solution"
"Happy Grasshopper creates marketing that is personal, genuine, and starts a conversation. It allows agents to connect and create relationships with potential clients. It's the most passionately referred service in the industry. They grow agent headcount, production, or both!"
Trusted by:
Roger Holloway
ProStead Realty
Roger is a fixture in Charlotte real estate. He's used video incredibly well and knows how to communicate in front of a camera. He ALSO knows there is no substitute for the personal conversations Happy Grasshopper helps him have!
Chance Brown
CB&A Realtors®
Chance Brown has grown from 134 to 500 agents while using hgRECRUITS™. Happy Grasshopper® is an essential part of his growth strategy and encourages others to use it too, at least if they're outside the markets he's working on.
Angela Pasquale
RE/MAX Northwest
At scale, large teams and brokerages rely on full time recruiters like Angela, who is a recruiter at one of the most well regarded RE/MAX brokerages in the US. She's been amazed by how quickly Happy Grasshopper® has been able to help her start recruitment conversations.
Frequently Asked Questions
We fully admit it's not the most obvious name for a company. And yet... since 2010, it's generated a lot of curiosity about what we do.
We chose it because everyone who works in sales knows what it feels like to be treated like an insect. We figure, if you're going to be a bug, you may as well be a Happy Grasshopper.
You become one by building and maintaining great relationships with everyone you serve. That way, instead of simply hopping from one client to the next, you build a huge following of people eager to refer you to others.
Yes — but human-first automation. Your messages are written by professional copywriters and sent at times that feel natural. The goal is consistency without sounding automated.
No. Messages are intentionally written to feel one-to-one. Most members say it feels like something they would have written themselves – just more consistently.
Directly to you. Replies land in your inbox or on your phone. You own every conversation and every relationship.
Only if you want to. Most members use our professionally written messages, but you're always free to edit or write your own.
No. Happy Grasshopper works alongside the CRM you already use. Integrations are optional.
Get More Replies with Happy Grasshopper
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