Real Estate's #1 Content Marketing Solution
Transform your business and grow your team, boost sales, or achieve both by leveraging strategically developed email, text and social media posts.
Happy Grasshopper® Crafts & Delivers High-Impact Campaigns
37M+
contacts
1B+
data points
40+
industries served
As Featured In...
How it Works
We use well thought out content marketing campaigns to help boost transactions, client follow-up and retention.
Harness the Power of Happy Grasshopper® in Four Easy Steps:
Book an appointment to discuss your objectives, timeframe, and budget to get one step closer to achieving your vision.
Meet your Success Coach who will help you load and organize your database. Then, our expert writers will craft customized messages tailored to your goals and audience, ensuring your campaigns are effective and engaging.
Get ready to love your messaging. You'll work one-on-one with our amazing writers to review and approve your content. You'll be able to provide real-time feedback and choose the right content for your business.
Sit back and relax as your Success Coach loads your expertly crafted messages and sets your delivery timing. Our team will ensure that your campaign is ready to generate positive replies that Happy Grasshopper is known for.
Empower Your Business with
Happy Grasshopper
A Tech-Powered Service Firm With Unbeatable Talent and Data
Happy Grasshopper® is a team of expert copywriters, software engineers, and data scientists working together to design effective communication plans based on over 1 billion data points.
Our unfair advantages are TALENT and DATA.
And we can do it all without...
Production Plan
STEP 1: Consultation
Meet with a database marketing expert and learn what's possible.
Book a call to discuss your goals, timeline, and budget with us. Our team will work with you to determine the best plan of action for your business and ensure you get the most out of Happy Grasshopper®.
Expect to feel a great sense of relief by the end of this call!
STEP 2: Tech Call
In this 20-minute call, you'll meet your Success Coach, whose only role is to help you succeed with Happy Grasshopper®.
We'll import and organize your existing contacts, and audit your current lead sources, follow-up practices, and results. If your contacts are a mess, don't worry. We'll soon have it cleaned up and ready for messaging.
STEP 3: Content Review
Our writing staff will assemble exactly the right content for your needs and make it fit you perfectly.
While we're experts in content– you're the expert in how to sound like you!
A favorite example is of a client in Florida, who was raised in Boston. He's never had a good day, but many wicked awesome ones. Accurate use of your tone, voice, and vernacular is what this step is all about. We'll share your content via a Google Doc, so you can comment directly at a time that's convenient for you.
STEP 4: Launch
In this 20-30 minute call, you'll become familiar with exactly how our system works.
Before the call, your Success Coach will have loaded your contacts and content. The automation will have been setup and tested– everything will be ready!
We'll take the time to make sure you're comfortable and will continue to support you after the launch.
In fact, we'll be monitoring the reporting data in your account for as long as you're a member of Happy Grasshopper® and using that data to improve your results.
The truth is you have a lot on your plate when it comes to being successful in real estate…
You might be struggling with:
Your database is fragmented– contacts are spread across your phone, email, CRM, etc– and you’re having trouble getting the right data together in one place.
You’re unclear on how to group your contacts, and the information that’s important to track for each group.
You know this is costing you.
You just want it fixed so you can stop stressing about it.
You’re not sure what to send, when to send it, or how long to keep sending.
The ‘one-size-fits-all’ content that came with your CRM feels wrong.
You want a complete content plan you’re proud of.
You just want this done, but doing it feels harder than it should.
Your lead capture, routing, nurturing, and reporting systems are fragmented and leaky.
Your tools and data feel disconnected, the same things are named or structured differently across tools.
Reporting takes a lot of manual work & data cleanup.
The team can never seem to follow the process.
You just want to know what tools to use and how to get them set up without a bunch of manual work.
It’s unclear if what you’re doing now is working as well as it could be.
You don’t have enough time to focus on these priorities.
Your results aren’t predictable
You just want to know what’s wrong and what to do about it.
You’re tired of changing tools and processes only to end up back where you started.
The team can never quite seem to follow the process or keep their inputs clean.
There are always little errors or holdouts that prevent you from truly automating your database communications.
You just want to set up a process that’s actually going to work long-term and be scalable.
Some of the people that love us:
"Innovative and Impactful Technology"
Happy Grasshopper was announced as a 2023 Tech100 Real Estate Winner – "From home search to lead management solutions, and remote closing to transaction management software. These companies are leading the way toward a more innovative and efficient housing market and bringing to market solutions that we could have only imagined a decade ago."
Heidi Zebro
72 Sold
Heidi is one of Happy Grasshopper's more vocal proponents. She's added more than 249 agents in less than a year and she's still recruiting more. With over fifteen years experience in growing and managing brokerages, she says "Happy Grasshopper is a game changer!"
Randall Martin
CB&A Realtors
Four sides and $2mm in sales from just one message! Not kidding... just got a second response from a client that closed in 2017 that's been talking about moving (I had no idea they had the itch.) If both these pan out, we're talking between $1.5MM - $2MM turnarounds.
John Mangas
RE/MAX Preferred
Happy Grasshopper's positive and powerful email, text and social media content has proven to convert strangers into qualified opportunities.
Angela Pasquale
RE/MAX Northwest
At scale, large teams and brokerages rely on full time recruiters like Angela, who is a recruiter at one of the most well regarded RE/MAX brokerages in the US. She's been amazed by how quickly Happy Grasshopper® has been able to help her start recruitment conversations.
Ben Kinney
Ben Kinney Team
A huge reason behind our growth is that leads I generated years ago are still closing. Happy Grasshopper equals ROI for my team.
Brent Dalley
Keller Williams
If you've met Brent Dalley, you like him. He's smart, kind, funny, and has a heart the size of Texas. In this video, he pulls our chain a bit, and then goes on to explain his remarkable results using Happy Grasshopper content and strategies.
Tobias Rikmus
Rikmus Real Estate
This is amazing. I am getting replies already! It's so good I can't believe it! THANK YOU!!
Adam Karno
Asset Mutual Mortgage
After signing up with Happy Grasshopper Adam has been getting tons of replies after his first social media post using Happy Grasshopper content- "It's the little stuff that matters"
Kristan Cole
Kristan Cole Network
Kristan has used Happy Grasshopper to expand into new markets and stay top of mind. She loves how our messaging is genuine and personal, and uses it to stay connected and engaged with her sphere.
Highest Rated Real Estate Tech - 5 Stars
"Happy Grasshopper is a really terrific sales tool, agents who work with this company will find that what they teach you is almost more valuable than how they execute on their promise. They understand sales, and how to engage curiosity without satiating it. In other words, they give the recipient something of value, and promise more is on the way."
"Best Real Estate Marketing Of 2023"
"Happy Grasshopper ensures that your messaging and marketing strategies emulate your own voice. While you can still enjoy email automation, you’ll have the customization options to tailor your messages to your liking. It provides affordable fast results and works well with other tools"
Jeff Knipe
Knipe Realty
Jeff has recruited 20+ new agents after implementing Happy Grasshopper and is keeping his top producers busy with fresh messaging for their past clients and sphere.
Jared James
Jared James Today
Jared James is one of the industries shining lights. He's a powerful speaker who knows how to captivate an audience and guide them to success. He hasn't been shy about recommending us to his coaching clients because he knows our strategies work.
Bob Little
RE/MAX Las Vegas
Happy Grasshopper is a game-changer. I got a lot of responses, which was a positive sign right away. People were really happy to hear from me. My business has grown, and it's a great way to stay in contact.
Brandon Baca
Ten Oaks Real Estate
Ten Oaks Real Estate is growing rapidly in Nashville, Oklahoma City, and Dallas. Happy Grasshopper® is supporting that growth by attracting agents and helping them generate more referrals from their past clients and sphere.
Jackie Jones
Serenity Realty
We just launched today and I got a response from someone I haven't talked to in over a year! This is awesome!!
Barry Jenkins
BH&G Real Estate
In addition to attracting and recruiting more agents, Barry tells us they are now doing 17% more business with past clients and sphere after implementing Happy Grasshopper.
Sara MacLennan
Liv Real Estate
We met our annual recruiting goal in the first two months! I love Happy Grasshopper!
Keller Williams Family Reunion
Every time Happy Grasshopper exhibits at real estate events, our booth is mobbed by our members. They're excited to meet the people who've helped them have so many connections with people in their database and recruit the right agents.
"The best thing is the professional writers"
"Happy Grasshopper specializes in automated messaging in the real estate world, from emails and text messages to handwritten cards. As an entrepreneur looking to invest on the side, having this help can be a game changer."
"Real Estate's #1 Marketing Solution"
"Happy Grasshopper creates marketing that is personal, genuine, and starts a conversation. It allows agents to connect and create relationships with potential clients. It's the most passionately referred service in the industry. They grow agent headcount, production, or both!"
Gary Ashton
RE/MAX Advantage
My team’s volume grew from $184M to $236M. Happy Grasshopper was a huge part of that growth. We have leads that are completely unresponsive, then suddenly they reply to one of our Happy Grasshopper emails.
And trusted by:
Kris Lindahl
Kris Lindahl Real Estate
Real estate has always been a people business, but technology can make it feel robotic. With Happy Grasshopper, I get the best parts of automation, and I get to showcase my personality. It's great for making real human connections.
Roger Holloway
ProStead Realty
Roger is a fixture in Charlotte real estate. He's used video incredibly well and knows how to communicate in front of a camera. He ALSO knows there is no substitute for the personal conversations Happy Grasshopper helps him have!
Tom Catlin
Keller Williams Austin
From getting silence to getting responses. They'd write back and tell me what I'd sent was funny and, best of all, that it sounded like me. That's what I really enjoy.
Chelsea Peitz
Fidelity Financial
In the first day of using Happy Grasshopper, I'd gotten upwards of 15 replies to one simple little message. I was floored. One message and 15 replies! Wow!
Ryan Tollefsen
Unity Home Group
I was aware of Happy Grasshopper for years, but didn't think we needed it. Not I know, I should have done this years ago.
Chance Brown
CB&A Realtors®
Chance Brown has grown from 134 to 500 agents while using hgRECRUITS™. Happy Grasshopper® is an essential part of his growth strategy and encourages others to use it– at least if they're outside his markets.
Cassidy Chau
ExCITE Realty
My first reply in just 12 minutes! I setup 3 contacts to test it, sent an email at 3:57 and got my first reply at 4:10. Amazing!