The 3 F’s of Real Estate Blog Content Creation If “content is king“, then content creation is the King Mother. Without quality content, you might as well not have any content at all. The secret to great blog content creation, no matter what industry you are working in, is to follow the Rule of Three […]
Continue reading >>By: Maya Paveza, REALTOR, Associate Broker (Delaware) & Licensed Salesperson (Pennsylvania), Content Strategist/Writer at Happy Grasshopper. Many years ago, I found myself staring longingly at my computer screen, while my nearly lifeless database glared back at me. It was once a bright, active database, pulsing with new business opportunities. Now, all those years of […]
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Looking at the pros and cons of 6 of the most popular real estate CRM Softwares If you are looking for the best real estate crm tools you have come to the right place. It wasn’t terribly long ago when a Customer Relationship Management (CRM system consisted of a Rolodex, a calendar and a telephone. […]
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If you think automatic generic response emails can’t increase sales, think again! Considering every sale begins with a lead, it’s amazing how many companies let leads slip right through their fingers. Why not tackle them with automated generic response emails? You can! Let’s face it: Lead generation is hard…and/or expensive. If you’re doing lead gen […]
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Why email marketing tools like autoresponders rarely work… and relationship-building emails do Technology has provided amazing tools that enable real estate agents to reach out to leads. With a strong, well-organized database – in which new leads can easily be entered – email and automated follow up messaging can be targeted to leads so they are […]
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You can create powerful content for social media. The cost of promoting your brand can be mind-chilling. For example, a 30-second Super Bowl commercial in 2019 went for approximately $5.25 million – over 50 hundred thousand dollars for one skimpy half-minute of audience engagement. So, it’s no wonder that many businesses use social media in […]
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Customer testimonials work. Customer testimonials work. They’re one of the most effective, least expensive methods of establishing credibility and helping prospects decide to work with you. Potential buyers will put more stock into the recommendation of a client, friend, neighbor or relative than they will any direct sales or other marketing efforts – and rightfully […]
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Who doesn’t love referrals? I love them. When Happy Grasshopper gets a referral, someone is out there recommending us, telling people how good we are and vouching for us. When someone refers me, it certainly makes me feel good, but that’s not why referrals are important. What’s significant is that potential buyers of my service […]
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Do you have a healthy database? The last time you went to your physician’s office for a check-up, was everything great? I sure hope so. If you passed with flying colors, it probably made you feel good. You may need to make some adjustments to your diet or exercise routine but, hopefully – overall – […]
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What’s Love Got to Do with It? Do you love what you do? Do you love your clients? Does ‘love’ even belong in business? This Valentine’s Day, I’m feeling the love for my business, our members, and our team so, if there’s no room for love, I must be doing everything wrong. Results suggest otherwise. […]
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