Looking at the pros and cons of 6 of the most popular real estate CRMs It wasn’t terribly long ago when a Customer Relationship Management (CRM system consisted of a Rolodex, a calendar and a telephone. Before email, before the internet, even before computers (the “BC” of the business world), real estate agents understood the […]
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If you think automatic generic response emails can’t increase sales, think again! Considering every sale begins with a lead, it’s amazing how many companies let leads slip right through their fingers. Let’s face it: Lead generation is hard…and/or expensive. If you’re doing lead gen by yourself, it can eat up your whole day – and […]
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Why email marketing tools like autoresponders rarely work… and relationship-building emails do Technology has provided amazing tools that enable real estate agents to reach out to leads. With a strong, well-organized database – in which new leads can easily be entered – automated follow up messages can be targeted to leads so they are consistently […]
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The cost of promoting your brand can be mind-chilling. For example, a 30-second Super Bowl commercial in 2019 went for approximately $5.25 million – over 50 hundred thousand dollars for one skimpy half-minute of audience engagement. So, it’s no wonder that many businesses use social media in an attempt to reach their audiences. Unfortunately, there’s […]
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Testimonials work. They’re one of the most effective, least expensive methods of establishing credibility and helping prospects decide to work with you. Potential buyers will put more stock into the recommendation of a client, friend, neighbor or relative than they will any direct sales or other marketing efforts – and rightfully so. However, you already […]
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Who doesn’t love referrals? I love them. When Happy Grasshopper gets a referral, someone is out there recommending us, telling people how good we are and vouching for us. When someone refers me, it certainly makes me feel good, but that’s not why referrals are important. What’s significant is that potential buyers of my service […]
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Do you have a healthy database? The last time you went to your physician’s office for a check-up, was everything great? I sure hope so. If you passed with flying colors, it probably made you feel good. You may need to make some adjustments to your diet or exercise routine but, hopefully – overall – […]
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What’s Love Got to Do with It? Do you love what you do? Do you love your clients? Does ‘love’ even belong in business? This Valentine’s Day, I’m feeling the love for my business, our members, and our team so, if there’s no room for love, I must be doing everything wrong. Results suggest otherwise. […]
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Let your past clients know you appreciate them Remember, back in first or second grade, when Valentine’s Day meant your parents would buy you a package of inexpensive V-Day cards to distribute to all the classmates whose names you could remember (even Richard, the bully, who made your life miserable)? The idea was a good […]
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Your business IS your database Do you ever wonder how some people build amazing businesses, while others (who are just as capable)…don’t? Or how some people thrive in ANY market condition? The secret is in a quote I once heard: “The quality of our lives is the quality of our relationships. Business is no different.” […]
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