Thomas Jefferson proclaimed that one of our inalienable rights is “the pursuit of Happiness.” We all have the freedom to make that pursuit but, too often, come up embarrassingly short. Our shortcomings are especially noticeable in January when we encounter “a brand new beginning” in which to pursue our idea of happiness! Some embrace the […]
Continue reading >>Every January, millions of us make resolutions we don’t keep. You would think, after decades of making these annual promises to ourselves, we’d wise up and realize there’s nothing magical about a date on the calendar. It’s simply an arbitrary point in time for us to lie to ourselves. Can we get real with you? […]
Continue reading >>When it comes to sales, one of the most effective ways to market your products is through emails. Email marketing services will be an integral part of your sales strategy, and it comes with a variety of benefits for your business. Reach Your Audience – You can create ads, but your audience might not see […]
Continue reading >>If you work in sales, you’ve probably been told over and over that you need an active blog on your website. While the blog does not directly drive sales, it definitely helps when you make it part of your marketing strategies. Make Yourself an Authority Blog posts are your opportunity to show your knowledge. While […]
Continue reading >>When you work in sales, the best thing you can do for yourself is to maintain an attractive and frequently updated website. Well-written copy is what is going to set you apart from others, whether it is in emails, your site, or other marketing products. The problem is that many sales agents don’t have the […]
Continue reading >>When you work in sales, you are always busy. The myriad of tasks you perform as a salesperson leaves you little time for social media. In today’s world, however, social media is becoming increasingly useful in marketing strategies. The best way to add it to your strategy without using up what little time you have […]
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The housing market can be fickle, and in the slow periods, it can become more difficult to sell homes. The reason that a home sells or doesn’t sell often comes down to the agent’s marketing strategy. Here are three common marketing mistakes that real estate agents make and how to avoid them. Featuring Poorly Shot […]
Continue reading >>A few years ago, a student at the University of Tampa called and asked if I’d be willing to serve as his mentor for a class in entrepreneurship. He was bright, articulate, and had an unusual level of focus. I was impressed. He had done his research and made it very easy to say yes. […]
Continue reading >>Tips from superagents? We all want those! Here are a few from Christina Pappas and Ben Schachter given at this year’s Xplode Conference. Q: What are some of the characteristics of the most successful agents? A: Christina- Persistent Consistent If what you’re providing isn’t consistent along the way, it’s going to get diluted. A: Ben- Never fill your […]
Continue reading >>Millennials, also referred to as Generation Y, are the generational demographic following Generation X and the biggest generation in U.S. history. Today, most demographers agree that millennials are aged between 22-37 (born 1981-1996). They are the generation that was raised on technology, they have an unprecedented appreciation for avocados on toast, and they are on the […]
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