Real Estate Marketing Through Email Is Essential Today, virtually everyone communicates via email. Email marketing is an essential component of real estate marketing. Autoresponders, behavior-triggered email, videos, and email newsletters only enhance its usefulness. The catch is that it’s all too easy for a REALTOR’s email marketing to land in the recipient’s spam folder. You […]
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Every REALTOR Needs Real Estate Marketing Every real estate agent wants to grow his or her business, and in theory, it should be easy enough. In 2018, the National Association of REALTORS (NAR) reported that 87% of homebuyers went through a real estate agent to purchase their homes. So it goes, nearly, without saying that […]
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If your open rate were 667% higher than your competitor, do you think you’d sell more? We do. A key metric most real estate agents use to determine if their marketing efforts are effective is the response or “closings” they get. At Happy Grasshopper, we know that is your goal, and we are laser-focused on helping […]
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The 3 F’s of Real Estate Blog Content Creation If “content is king“, then content creation is the King Mother. Without quality content, you might as well not have any content at all. The secret to great blog content creation, no matter what industry you are working in, is to follow the Rule of Three […]
Continue reading >>By: Maya Paveza, REALTOR, Associate Broker (Delaware) & Licensed Salesperson (Pennsylvania), Content Strategist/Writer at Happy Grasshopper. Many years ago, I found myself staring longingly at my computer screen, while my nearly lifeless database glared back at me. It was once a bright, active database, pulsing with new business opportunities. Now, all those years of […]
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Looking at the pros and cons of 6 of the most popular real estate CRM Softwares If you are looking for the best real estate crm tools you have come to the right place. It wasn’t terribly long ago when a Customer Relationship Management (CRM system consisted of a Rolodex, a calendar and a telephone. […]
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If you think automatic generic response emails can’t increase sales, think again! Considering every sale begins with a lead, it’s amazing how many companies let leads slip right through their fingers. Why not tackle them with automated generic response emails? You can! Let’s face it: Lead generation is hard…and/or expensive. If you’re doing lead gen […]
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Why email marketing tools like autoresponders rarely work… and relationship-building emails do Technology has provided amazing tools that enable real estate agents to reach out to leads. With a strong, well-organized database – in which new leads can easily be entered – email and automated follow up messaging can be targeted to leads so they are […]
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You can create powerful content for social media. The cost of promoting your brand can be mind-chilling. For example, a 30-second Super Bowl commercial in 2019 went for approximately $5.25 million – over 50 hundred thousand dollars for one skimpy half-minute of audience engagement. So, it’s no wonder that many businesses use social media in […]
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Customer testimonials work. Customer testimonials work. They’re one of the most effective, least expensive methods of establishing credibility and helping prospects decide to work with you. Potential buyers will put more stock into the recommendation of a client, friend, neighbor or relative than they will any direct sales or other marketing efforts – and rightfully […]
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