When “Maybe Later” Turns Into “Let’s Talk”
What to Say Now "MAYBE LATER" LEADS
Some seasons are all about momentum, and early summer is one of them.
The school year wraps, vacations get scheduled, and suddenly there’s a little more breathing room in everyone’s calendar. That’s when people start circling back to the things they’ve been putting off– like deciding whether to make a move.
As an agent, you’ve probably heard it before: “We’re interested, but now’s just not the right time.” When life gets busy, even motivated buyers and sellers press pause. But now that things are settling down, this is the perfect window to check in.
These are the kinds of moments that can turn into real conversations, if you’re positioned to start them.
Leads Don’t Just Need Timing, They Need Reminders
Most people don’t go from idle to active overnight. They warm up slowly, often with small steps: revisiting a saved search, driving past a neighborhood they liked, or finally responding to that message you sent weeks ago.
People don’t always mean to ghost. Life gets in the way, their plans change, or they just need more clarity before making a decision.
That’s why a friendly, well-timed message can do more than nudge someone back into the conversation– it can remind them that you’re still here and ready to help when they are.
Reaching Out Without Overstepping
No one wants to be chased, but everyone appreciates someone who shows up with helpful timing. And this time of year? The timing is often better than people realize.
Here’s a message that can help you reconnect with leads who went quiet earlier this year:
“Hey {{first_name}}, now that summer’s officially here, I’ve been hearing from more people who are ready to think seriously about a move. If it’s still on your mind, I’d be glad to talk through what might make the most sense, timing-wise.”
It’s a simple way to re-open the door without sounding pushy. You’re not trying to rush anyone, you’re just making it easy for them to take the next step when they’re ready.
Even if they’re not sure about their exact timeline, this kind of message invites a conversation instead of a commitment.
The Best Time to Start Planning Is Before the Rush
Some of your leads may not be ready yet, and that’s okay. But by showing up now, you’re giving them space to start thinking ahead, before fall hits and things start to speed up again.
By the time school starts back up or schedules get hectic, the agents who stayed connected during summer will be the ones getting the call.
When you keep showing up in thoughtful, relevant ways, you’re the first person people think of when they’re ready to move forward.
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