Zillow is like webmd, once you figure out what is wrong with you on webmd, you still need a doctor. Once someone has researched their purchase on Zillow – they are going to want an agent. What is a zestiment? “A zestiment is made up of # of beds, baths, square footage of the home, […]
Continue reading >>Pat Kitano runs a national hyperlocal community that helps real estate pros create a powerful presence. Trends of where Social Media is headed: Social Commerce (Groupon) Social Discovery The problem with social media marketing is that it is transactionally inefficient. Solution: Engage 100% of your community deliver breaking news for a community, automate your social media, […]
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Be Found – What do your visitors like about your website? Buyers want information about homes People want instant gratification online – the average visitor to a real estate website has to look through 5 pages before they can see a home They want mapping All the information about the home including school info and market […]
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Traditional CRM was all about talking at customers. sCRM is all about building relationships, building value and talking with your customers. sCRM is all about using technology to: Organize Automate and Synchronize business practices A great CRM tool can give you the right data to support relationships and drive transactions. It helps you structure groups, […]
Continue reading >>By Marte Cliff First, why do you need a copywriter? What can a copywriter do for your business? A copywriter helps grow your business by doing something that’s very difficult for most small business people. He (or she) looks at your business from your customer’s point of view, and answers that customer’s most pressing question: […]
Continue reading >>Matt Lobb, VP of technology at Exit Realty, talks about getting mobile. Agents have lost control over the data. Consumers feel like they are more educated and know more about the product than you. In the next 5 years, mobile internet access will surpass the desktop. If you can control the mobile space, you will […]
Continue reading >>Approach your day with the spirit of helpfulness. – Chris Brown, Certified Mortgage Planner Chris has become a trainer and resource for the agents he works with. It gives him exposure, helps agents succeed, and has grown his business dramatically. Technology should help you build better relationships. You need to focus on your highest and […]
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By Dan Stewart, CEO Some things about me: I’m an entrepreneur. I love solving problems. I love tinkering. I know myself and what I need to produce my best work. I’m painfully honest. (I also suck at some things.) This means that I won’t blog just to blog. I share this because it’s absolutely in […]
Continue reading >>By: Dave Courvoisier All jokes about “Kung-Fu” aside (showing my age), you may want to consider Happy Grasshopper.com for your VO business. Here’s why, as it was explained to me very simply: “Do you need referrals but hesitate to ask for them? Happy Grasshopper has broken the code – you load e-mail addresses of people you know […]
Continue reading >>Posted by Dan Stewart, CEO of Happy Grasshopper “The first step in the progress of a man or a nation…” I used to be depressed. I was jealous. I had a chip on my shoulder. When I looked around, I saw people that were better than me, that had unfair advantages, that were getting what […]
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