Blog – Page 12 – Happy Grasshopper

Welcome to 'The Conversation'

Discussing sales and marketing wins from our members around the world.

Danielle Boutin – Making RPR work for you

RPR (Realtors Property Resource – is a national database that will help you pull all of the reports that you need for a listing from one place, it is free and comes with your NAR membership.  You can perform a simple search and provide a 20+ page property report in less than a minute! Parcel-centric […]

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RaRa Girls on Using Real Estate Resources in Your Business

How to take more of what you learn from real estate conferences and put it to work in your business.  These girls have met at conferences and live throughout the state of Florida.  They have been working together to get better results – here is how they collaborate remotely: Evernote – The girls have a shared […]

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Pat Kitano on the Future of Real Estate Technology

Pat Kitano runs a national hyperlocal community that helps real estate pros create a powerful presence. Trends of where Social Media is headed: Social Commerce (Groupon) Social Discovery The problem with social media marketing is that it is transactionally inefficient. Solution: Engage 100% of your community deliver breaking news for a community, automate your social media, […]

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John Lockart – Let’s Make a Deal

Be Found – What do your visitors like about your website? Buyers want information about homes People want instant gratification online – the average visitor to a real estate website has to look through 5 pages before they can see a home They want mapping All the information about the home including school info and market […]

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Brian Wildermuth on CRM and Building Relationships

Traditional CRM was all about talking at customers.  sCRM is all about building relationships, building value and talking with your customers. sCRM is all about using technology to: Organize Automate and Synchronize business practices A great CRM tool can give you the right data to support relationships and drive transactions.  It helps you structure groups, […]

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The Why and How of Hiring a Good Copywriter

By Marte Cliff First, why do you need a copywriter? What can a copywriter do for your business? A copywriter helps grow your business by doing something that’s very difficult for most small business people. He (or she) looks at your business from your customer’s point of view, and answers that customer’s most pressing question: […]

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Matt Lobb on Going Mobile for Real Estate

Matt Lobb, VP of technology at Exit Realty, talks about getting mobile. Agents have lost control over the data.  Consumers feel like they are more educated and know more about the product than you.  In the next 5 years, mobile internet access will surpass the desktop.  If you can control the mobile space, you will […]

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