Making Money with Social Media

Katie Lance (@katielance) – CEO & Owner, Katie Lance Consulting, Social Media Strategist Michael McClure (@professionalone) – CEO, Professional One Real Estate. Robert Watson (@TopBrokerOC) – VP, Atlantic & Pacific Real Estate (CA), Inc.   What is working? Facebook – working to help agents connect with their hyper-local market*Social media is working for agents to help them […]

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Lifestyle Branding: Why it Matters — Sherry Chris

People aren’t buying homes anymore, people are buying a lifestyle. Apple and Harley Davidson are lifestyle brands.  They command extreme loyalty from their consumers.  Branding is all about differentiating yourself from your competitors and speaking to your consumers about what they want. Harley speaks directly to consumers not about motorcycles and how great they are, […]

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1 Pump Up Your Website With the Right Widgets — Brad Andersohn

Need some ideas for widgets?  Here are Brad’s recommendations: Content Widgets Local News – twitter.com/about/resources/widgets Cooliris.com – Video Collections WalkScore.com Weather.com Google.com/translate_tools Social Widgets Facebook.com/Badges Go viral – Sharethis.com rssmix.com – Multiple RSS Feed in a single stream FriendFeed.com – put all your social media in one place Feedburner.com – let people subscribe to your […]

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Nik Nik on Do This, Not That

Challenges for Conversation Become Part of the Conversation – You need to be where the conversations are taking place, having conversations – NOT… Broadcasting.   Challenge – Next time you are on Facebook, pick 3 people you want to stay top of mind with and comment on their posts.​​ Become an effective mobile agent – NOT… Tied to your desk.   Challenge – […]

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Jeff Lobb – Go Mobile or Go Home

Jeff is the VP of technology for Exit Realty. (Today’s agent needs data on demand, where you stand. If you can’t get your clients the information they need now, they have access to get it somewhere else.) Technology will not replace the way you do business, real estate is still a people business. The number […]

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Jeff Turner – Who is Succeeding and Why?

Crazy fact – “In local search Yellow Pages is still the #1 used tool!” Here is what is working for some top agents: Using Facebook – Heather Elias (@locomusings) markets her Facebook page as her name.  All she does on Facebook is mimic the content she puts out on her blog.  Her blog content is an […]

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