Katie Lance (@katielance) – CEO & Owner, Katie Lance Consulting, Social Media Strategist Michael McClure (@professionalone) – CEO, Professional One Real Estate. Robert Watson (@TopBrokerOC) – VP, Atlantic & Pacific Real Estate (CA), Inc. What is working? Facebook – working to help agents connect with their hyper-local market*Social media is working for agents to help them […]
Continue reading >>Need a reason to start using video? Here you go: Youtube exceeds 2 billion+ video views a day. Average person spends 15 minutes a day watching Youtube videos Video has a 50 times better chance of ranking on page 1 of Google 73% of homeowners say they are more likely to list with an agent […]
Continue reading >>People aren’t buying homes anymore, people are buying a lifestyle. Apple and Harley Davidson are lifestyle brands. They command extreme loyalty from their consumers. Branding is all about differentiating yourself from your competitors and speaking to your consumers about what they want. Harley speaks directly to consumers not about motorcycles and how great they are, […]
Continue reading >>Need some ideas for widgets? Here are Brad’s recommendations: Content Widgets Local News – twitter.com/about/resources/widgets Cooliris.com – Video Collections WalkScore.com Weather.com Google.com/translate_tools Social Widgets Facebook.com/Badges Go viral – Sharethis.com rssmix.com – Multiple RSS Feed in a single stream FriendFeed.com – put all your social media in one place Feedburner.com – let people subscribe to your […]
Continue reading >>Chris Smith, Chief Evangelist, Inman News talks about… The 20 Mobile tools that you should consider. Local Mind – Lets you connect with strangers based on their location and ask them a question about what is going on where they are. iMovie – Lets you easily shoot and edit video right on your ipad – This is […]
Continue reading >>A/B testing is taking to different versions of an email, a webpage, an ad, a listing, anything – and… Figuring out which version is better. Whichtestone.com – lets you see examples of tests and get ideas for your own webpages and scripts. Tips from testing: Email subject lines – talk to the person the email […]
Continue reading >>Challenges for Conversation Become Part of the Conversation – You need to be where the conversations are taking place, having conversations – NOT… Broadcasting. Challenge – Next time you are on Facebook, pick 3 people you want to stay top of mind with and comment on their posts. Become an effective mobile agent – NOT… Tied to your desk. Challenge – […]
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Ben Kinney sells 1 and 1/2 houses a day. He just started selling real estate 6 years ago. Before that, he was a cable guy. Ben says, “Selling real estate isn’t rocket science, its about knowing the math and sticking to it.” Ben’s 7 Rules for Success Rule #1 – Every time someone calls about one […]
Continue reading >>Jeff is the VP of technology for Exit Realty. (Today’s agent needs data on demand, where you stand. If you can’t get your clients the information they need now, they have access to get it somewhere else.) Technology will not replace the way you do business, real estate is still a people business. The number […]
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Crazy fact – “In local search Yellow Pages is still the #1 used tool!” Here is what is working for some top agents: Using Facebook – Heather Elias (@locomusings) markets her Facebook page as her name. All she does on Facebook is mimic the content she puts out on her blog. Her blog content is an […]
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