The housing market can be fickle, and in the slow periods, it can become more difficult to sell homes. The reason that a home sells or doesn’t sell often comes down to the agent’s marketing strategy. Here are three common marketing mistakes that real estate agents make and how to avoid them.
Featuring Poorly Shot Photographs Online
Have you ever heard the phrase, “A picture is worth a thousand words?” It’s true! The listing photographs are the first things a potential buyer views, so they should entice the buyers to look further. Avoid posting unflattering photos of a home, including dark images, sideways photos, and photos of cluttered rooms. You should also avoid posting too few images.
Not Providing a Detailed Description
Potential buyers use information like the address and number of beds and baths to narrow down their search, but it doesn’t tell them everything. To entice a buyer, you need to provide a detailed description of the home. Here are some things to consider when writing a listing description:
- What makes this home unique?
- Are there any good schools, shopping areas, or other attractions nearby?
- Is there a negative factor that can be resolved?
Not Investing in the Right Marketing Strategies
When you are selling a home, you need to cover all your bases when developing a marketing strategy. Potential buyers check real estate websites like Zillow, but there is also a section of your audience that reads classifieds in the paper. Another great way to market homes is to invest in email marketing for real estate agents. Contact Happy Grasshopper today at 855-232-9077 to learn how our team can help you convert leads and get referrals.