Generational preferences in real estate marketing are changing, are your methods changing along with them?
Real estate marketing has always been an essential method for real estate agents and brokers to attract new clients and expand their market foot print. Today we will take a look at generational preferences in real estate marketing and communication.
Throughout the history of real estate in the United States demand, as well as trends, for housing has changed significantly from generation to generation. How a Baby Boomer looks for a real estate agent is not the same as the method a Millennial might seek an expert. Differentiation is the key to success and thriving in the real estate market in 2020, and beyond.
Generational Preferences in Real Estate Matter. Learn why.
With the cooperation of the National Association of REALTORS® we present some of their statistics in this info-graphic for you to review. The insights are helpful in understanding what approaches may need more attention or focus as you build your business plan for the remaining quarters of the 2020 business year, and beyond.
The statistics break down the percentage of buyers by age group and generation as well as their preferred methods of communication. The key point to notice is that the preference for text communication from real estate agents is increasing, especially with Millennial's. Once under contract for a purchase phone calls become the dominate means of communication for regular updates on the process.
Differentiation is the Key to Market Dominance and Success.
With the consumer trends, and demands in mind, Happy Grasshopper has been in the forefront of meeting those needs in a way that distinguishes our members from the average real estate professional. We don't just offer email campaigns or generic marketing, we offer the most effective messaging for a real estate professional, whether an individual agent, a team or a brokerage.
If you are ready to take your business to the next level, we're right here waiting to help you achieve your goal and exceed your expectations. When you're ready to excel, we're ready to help. Set up your appointment to discover how Happy Grasshopper can bring new life to your tired old contact list.