Why Now is the Time to Invest in Your Real Estate Business
Business building Guide for real estate
Now is not the time to cancel services or panic—it’s time to buckle down and focus on growth-driven activities. Real estate is inherently a forward-looking business. Agents are trained to fill their pipelines and plan for the next 90+ days. So why are some agents freaking out right now? Successful agents should have a cushion of at least three months, giving them the security to weather temporary disruptions.
Embrace Market Shifts as Opportunities
Markets shift, seasons change, and even top agents miss months here and there due to vacations or other events. A well-established agent should view these interruptions, like the current pandemic, as opportunities. Agents who have built a robust pipeline and database should feel secure, experiencing only a minor hiccup. The beginning of a disruption is when many panic, but the key is to focus and push through to the other side.
Cancelling services now is the wrong move. Instead, focus on leveraging your tools—CRM, website, IDX feed, and content provider. The work you put in today impacts your results in 90 days, so make sure your current activities set you up for success down the line.
Be a Beacon of Stability for Your Sphere
Think back to when “Shift” by Keller Williams was a hot topic. Those lessons on navigating market shifts are highly relevant now. Use this time to connect with your database and be a calming, consistent presence for your clients and contacts. Rates are low, and the market is still active in many areas. Be the reliable voice they can turn to for real estate advice.
Five Smart Business Choices in Uncertain Times
Here are five steps to making smart choices during uncertainty:
Focus on Business Development, Not Cutbacks
To build a profitable business, you need systems in place that generate leads. Rather than pulling the plug on essential services, now is the time to focus on messaging, contacting leads, and serving your community. Building connections and maintaining relationships are invaluable practices, especially now. Your community will appreciate acts of kindness and support, which can result in positive returns for your business.
Networking, staying connected, and reaching out to your database are more critical now than ever. In our follow-up post later this week, our lead generation expert Brian Rayl will share specific strategies for nurturing leads during uncertain times.
Focus on better alternatives
Instead of cancelling services, consider renegotiating rates or asking for deferred payments. Many companies are offering flexible payment options, so use your negotiation skills to keep essential services at a lower cost. Whether it’s your cellular provider, cable service, or even landscapers, seek ways to cut personal and business expenses without sacrificing the tools that sustain your operations.
As a real estate professional, use your negotiation prowess to retain valuable services that will keep your business running. With the extra time you have now, focus on improving systems, enhancing marketing, and refining your strategies.
Secure Your Business by Focusing on Growth
In uncertain times, the agents who thrive are the ones who view challenges as opportunities. Rather than cutting back, use this period to reinforce the foundation of your real estate business. By maintaining essential services, strengthening client relationships, and investing in long-term strategies, you’ll be prepared not only to weather the current market shifts but to emerge stronger and ahead of the competition. The work you put in today will secure your business for tomorrow—keep building, keep connecting, and stay focused on your goals.