Blog – Page 11 – Happy Grasshopper

Welcome to 'The Conversation'

Discussing sales and marketing wins from our members around the world.

Steven Pacinelli – What is your online reputation?

91% of people believe peer reviews – Nielsen Research People are searching for reviews online and picking the people they do business with because of it.  These are sites that are already ranking you. Example – (it appears first on Google for Real Estate Agent Reviews) The Good – an […]

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Mobile Communication Methods

Sorry stepped away for the break, got back late so this is brief but here goes — Text Messaging – Provides a simple way for buyers to contact you for more information on a property.  Allows you to capture leads more effectively than flyers. One Code – The source for QR codes.  Make sure that you link […]

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Stephen Schweickart on Video Optimization of Real Estate

(Stephen Schweickart is the co-founder and CEO of VScreen, the nation’s leading video services company within the Real Estate industry.) Over 50% of all internet traffic is Video. Video is 53 times more likely to rank you on the first page of google than any other content. Most people think of video in the terms […]

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Ron France on RPR (Realtor Property Resource)

What is RPR? (It is a member benefit from NAR and is included in your member dues.) It pulls your MLS information and overlays it with critical including tax assessment and public record information, notice of default, REO, foreclosure and pre-foreclosure data, MLS/CIE-provided information, zoning, liens, permits, school districts, flood plain maps, school boundaries, and […]

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Adam Lobst Interviews Matt Rathbun on Real Estate Technology

Q: The role of real estate agents is evolving.  Agents are becoming more information interpreters than information providers. A: 83% of brokers say that the clients feel they have more data than their agents. Agents need to understand how to speak with their clients, understand the information they have and appropriately interpret and guide them in using […]

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Ricardo Bueno — Get More out of Your Real Estate Blog

If Ricardo was starting a digital presence today, this is what he would do: Make it incredibly easy for people to search for homes – Buyers are coming to your website for this, make sure they can do this.(Diverse Solutions provides a wordpress plugin that adds home search to your blog.  Instead of an iframe, it turns […]

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Brian Wildermuth on sCRM

Social CRM (sCRM) is not technology – it is using technology to organize, automate, and synchronize your business processes.  An sCRM starts with a well organized contact database. targeted and arranged lead sources (where did they come from) structured groups(first time home buyers, personal contacts, networking contacts, past clients) the right data to support relationships […]

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Jared James On Intangibles In Real Estate

Smile More! This never hurt anyone’s business. Perception is reality — start considering how you want people to perceive you and make deliberate actions to craft that perception. Take action – the number one reasons companies succeed and fail is the speed at which they are able to implement learning.

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Mitch Ribak on Success on Internet Marketing for Real Estate

Mitch Ribak is killing it on the internet and shares his system.  First tip, if you aren’t making people register to use your site, you are letting leads go away. He got 10 times more sales by testing registration vs. non-registration method.  He recommends registration mandatory up front. Internet leads aren’t great, but they are much […]

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Scott Dixon – Integrated Marketing Is Common Sense

Try to take advantage of everything available to you to reach prospects.  Today’s consumers are multi-taskers.  We don’t live in a one-dimensional world, don’t get caught up in the latest thing and forget that your consumers are engaging in a variety of new and old activities. Where do you get most of your leads? Referrals […]

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