How To Get More Real Estate Listings From Local Events

As a real estate agent, one of the key challenges is constantly generating new listings. While digital marketing and online strategies are essential in today's real estate landscape, local events can also be a powerful tool to expand your listing opportunities. In this blog post, we will explore how you can leverage local events to get more real estate listings and grow your business.

Why Local Events Matter for Real Estate Listings

Local events, such as community gatherings, festivals, charity events, and networking functions, provide a unique opportunity for real estate agents to connect with potential sellers and showcase their expertise. These events attract local residents, business owners, and other stakeholders, creating a prime environment for building relationships, establishing trust, and generating real estate leads.

Attending local events allows you to tap into the local market and position yourself as a knowledgeable and reliable real estate professional in the community. It provides an opportunity to engage with potential sellers face-to-face, understand their needs, and tailor your services accordingly.

By establishing a presence at local events, you can build brand awareness, create a positive impression, and generate more real estate listings.

We'll share some strategies on how to get more listings from local events.

Research and Identify Relevant Local Events

The first step in leveraging local events for real estate listings is to research and identify events that are relevant to your target market. Look for events that attract potential sellers, such as community gatherings, neighborhood association meetings, local business expos, and charity fundraisers. These events are likely to have attendees who are interested in the local real estate market and may be looking to sell their property.

Keep an eye on local event calendars, community bulletin boards, and social media groups to stay updated on upcoming events in your area. Consider the demographics and interests of your target market when choosing events to attend. For example, if you specialize in luxury properties, attending a high-end charity gala or a local art show may be more effective than a general community fair.

Plan and Prepare for the Event

Once you have identified relevant local events, it's important to plan and prepare for your participation. Start by setting clear goals and objectives for attending the event. What do you want to achieve? Is it to generate leads, establish relationships, or showcase your expertise? Having a clear purpose in mind will help you make the most of your time and effort at the event.

Next, make sure you have all the necessary materials and resources for the event. This may include business cards, brochures, flyers, banners, and any other promotional materials that can help you stand out and leave a lasting impression. Dress professionally and be prepared to engage in conversations and answer questions about the local real estate market.

Engage and Connect with Attendees

At the event, focus on engaging and connecting with attendees in a genuine and authentic manner. Avoid being overly salesy or pushy, as this can be a turnoff for potential sellers. Instead, aim to build relationships based on trust, rapport, and mutual interests.
Initiate conversations with attendees by asking open-ended questions, such as "Are you from this neighborhood? How do you like living here?" or "Have you considered selling your property recently?" Listen actively to their responses and show genuine interest in their needs and concerns. Share your expertise and insights about the local real estate market, without being too promotional.


Be approachable, friendly, and professional in your interactions, and always be respectful of attendees' time and privacy. Exchange business cards with potential leads and follow up with them after the event to continue the conversation and nurture the relationship.

Provide Value and Showcase Your Expertise

One of the most effective ways to generate real estate listings from local events is to provide value and showcase your expertise. Offer valuable information, insights, and resources that can help potential sellers make informed decisions about selling their property. This could include sharing market trends, neighborhood statistics, home improvement tips, or staging suggestions. By positioning yourself as a knowledgeable and trusted expert, you will establish credibility and build trust with potential sellers, increasing the likelihood of them choosing you as their real estate agent.

You can also showcase your expertise by hosting educational sessions or workshops at local events. For example, you could offer a presentation on "10 Tips for Selling Your Home Faster" or "Navigating the Real Estate Market in [Your Local Area]." This not only positions you as an authority in the field but also provides an opportunity to engage with potential sellers in a more meaningful way.

In addition to providing valuable information, consider offering freebies or giveaways at your booth or table. This could be a free market analysis, a home staging consultation, or a neighborhood guide. These incentives can attract potential sellers to your booth and provide an opportunity for you to engage with them further.

Watch more episodes in the Academies section of your account.

Leverage Social Media and Follow-Up

Another important aspect of leveraging local events for real estate listings is to leverage social media and follow-up with potential leads. During the event, take photos and videos, and share them on your social media platforms with relevant hashtags and tags. This can help you increase your online presence, reach a wider audience, and generate more leads.
After the event, be sure to follow up with the leads you collected. Send personalized emails or messages thanking them for their time and interest, and provide any additional information or resources you promised during the event. Invite them to connect with you on social media or subscribe to your newsletter to stay updated on the local real estate market.

Build Relationships and Stay in Touch

Building relationships is crucial in real estate, and local events provide an excellent opportunity for relationship-building. Focus on establishing genuine connections with potential sellers and other stakeholders in the community. Take the time to listen to their needs, understand their concerns, and provide solutions or advice.

Keep in touch with the leads you generated from local events on a regular basis. This could include sending them market updates, neighborhood newsletters, or invitations to other local events. Consider organizing your own events, such as client appreciation parties, charity fundraisers, or homebuyer seminars, to further strengthen your relationships with potential sellers and other prospects.

Track and Measure Results

Finally, it's important to track and measure the results of your efforts in leveraging local events for real estate listings. Keep track of the events you attended, the leads you generated, and the listings you secured as a result. Analyze the data to identify trends, patterns, and areas for improvement.

Evaluate the return on investment (ROI) of attending local events by comparing the cost of participation to the number of leads generated and listings secured. Adjust your strategies and approach based on the data and feedback you gather to optimize your efforts in leveraging local events for real estate listings.

In conclusion, local events can be a powerful tool for real estate agents to generate more listings and grow their business. By researching and identifying relevant events, planning and preparing for the event, engaging and connecting with attendees, providing value and showcasing your expertise, leveraging social media and following up, building relationships, and tracking and measuring results, you can effectively attract more great people to your real estate brokerage and increase your listing opportunities. Embrace local events as a part of your real estate marketing strategy, and watch your business thrive.

Need more help? Connect with an expert and start getting more listings today