Worth It, or Just Work? Helping Clients Make Smarter Summer Updates
What to Say Now Summer Updates
Longer days. Warmer weather. A to-do list that seems to grow by the hour.
Summer has a way of making every home project feel a little more doable– and a little more urgent. And for many homeowners, it’s prime time to start tackling updates and repairs.
But here’s the thing: not all projects are created equal. Some add real value. Others? Just sweat and sunk costs.
This is where your perspective really matters.
More Than Just a Local Agent
You’re not just someone who knows the market– you know what matters to buyers. You’ve seen which updates get attention and which ones barely register. And chances are, you’ve got a go-to list of reliable contractors, handymen, and specialists who can help clients get things done right.
That kind of insight is incredibly valuable, especially for people who are thinking about selling in the next 6-12 months (even if they haven’t said it out loud yet).
A Timely Touchpoint for Summer
Even if someone isn’t actively getting ready to sell, summer is a great time to check in. People are already thinking about their homes, making changes, and wondering what’s worth doing now vs. what they can skip.
Reaching out with a message like this makes it easy to stay top of mind while offering real value:
“Hey {{first_name}}, I know summer’s a big season for home projects! If you’re thinking about making any updates and want a quick second opinion on what might actually add value, or if you need a recommendation for a good contractor or handyman, I’m always happy to help.”
It’s thoughtful, it’s helpful, and it reminds people that you’re not just here for big transactions, you’re here to support them in the in-between moments, too.
The Right Message Builds Trust
Most homeowners don’t want a hard sell. They want someone who can help them make smart, informed decisions about the place they live. By showing up with relevant insight, helpful timing, and a clear offer to support them, you’re reinforcing the kind of relationship that leads to future referrals– and repeat business.
So even if no one’s asking you to list their home this week, that doesn’t mean your outreach isn’t making a difference. In fact, it might be the very thing that earns you the call down the road.
Want to stay in touch this way all year?
That’s exactly what Messaging Club is for– giving you a steady stream of thoughtful, well-timed messages that make your value clear and keep you top of mind, without ever sounding canned.