They want to know which streets throw the best block parties, which neighborhoods still feel peaceful during a holiday weekend, or who to call when they need a great roofer or someone to fix the deck before the next cookout.

That kind of local knowledge is your superpower, and now is the perfect time to show it off.

Becoming the Local Resource People Rely On

This season creates a natural opening to reconnect with leads and past clients. The energy is social– people are gathering, plans are forming, and a thoughtful message from someone who knows the area can be exactly what nudges a conversation into motion.

Here’s a simple check-in that does just that:

“Hi {{first_name}},

I was just chatting with someone about all the things you can’t learn about a neighborhood online– like the streets with the best fireworks, who the reliable local pros are, or the shortcut everybody uses to skip traffic.

It made me think of you, and that you might have similar questions if you're considering a move or just exploring options. Is there anything you’re curious about, or something specific you'd like the local scoop on?”

This isn’t a pitch. It’s a way to start a real conversation, and position yourself as the person who doesn’t just know homes, but knows the community inside and out.

Your Local Know-How Is a Big Deal

In a world where everyone has access to the same listings, it’s the hyperlocal details that make you the one people want to work with. Don’t keep all that knowledge to yourself– use it to spark connection, build trust, and start better conversations.

But, what happens after they reply?

We’ve put together a free playbook to help you keep the momentum going after someone responds. It’s called You Got a Reply, Now What?, and it’s filled with simple, conversation-forward tips to help you stay confident and connected through the next step.