Unlock Your CRM's Potential and Start Closing Deals Like Never Before

Happy Grasshopper is a CRM optimization platform that helps you start conversations, build relationships, and boost sales by effectively nurturing your lead database.

37+ Million


1+ Billion

Reference Data Points


12-Month Guarantee


Guaranteed To Increase Your Income

Our Smart Messaging Guarantee promises you will get a return of at least double your investment in Happy Grasshopper in the first 12 months— guaranteed.

Satisfaction Guarantee

If you're not happy with your custom content, our expert writing staff will rewrite it for free.

200% ROI Guarantee

Get a 2X return on your investment in Happy Grasshopper within the first year of purchase or your money back.

Success Guarantee

We studied the resultes of 10,000+ members and found out that with just 10 minutes a day, they often saw a 10X ROI.

"Happy Grasshopper is a really terrific sales tool."  

Craig Rowe | Technology Reporter | September 2022 


Every agent has a CRM, but only a few are getting the most out of it.

You might be struggling with:

Figuring out your messy “rat’s nest” of contact information

  • Your database is fragmented– contacts are spread across your phone, email, CRM, etc– and you’re having trouble getting the right data together in one place.

  • You’re unclear on how to group your contacts, and the information that’s important to track for each group.

  • You know this is costing you.

You just want it fixed so you can stop stressing about it.

Keeping in touch without being annoying

  • You’re not sure what to send, when to send it, or how long to keep sending.

  • The ‘one-size-fits-all’ content that came with your CRM feels wrong.

  • You want a complete content plan you’re proud of.

You just want this done, but doing it feels harder than it should.

Getting your systems to communicate with each other and automate the 'right things'

  • Your lead capture, routing, nurturing, and reporting systems are fragmented and leaky.

  • Your tools and data feel disconnected, the same things are named or structured differently across tools.

  • Reporting takes a lot of manual work & data cleanup.

  • The team can never seem to follow the process.

You just want to know what tools to use and how to get them set up without a bunch of manual work.

Figuring out recruitment, lead conversion, and past client & sphere nurturing

  • It’s unclear if what you’re doing now is working as well as it could be.

  • You don’t have enough time to focus on these priorities.

  • Your results aren’t predictable

You just want to know what’s wrong and what to do about it.

Constantly having to fight change

  • You’re tired of changing tools and processes only to end up back where you started.

  • The team can never quite seem to follow the process or keep their inputs clean.

  • There are always little errors or holdouts that prevent you from truly automating your database communications.

You just want to set up a process that’s actually going to work long-term and be scalable.

Happy Grasshopper works with ANY CRM,
including these popular services:

"The best thing about Happy Grasshopper is the professional writers."  

John Hall | Senior Contributor | July 2020 

Here's how we can help:

We create more conversations from any CRM or contact database

Simply connect your CRM contacts (or even a spreadsheet) and Happy Grasshopper will use our proprietary combination of human curation, AI, messaging automation, and real human-to-human support to find the opportunities you know are hiding in your database.

There’s no catch! Happy Grasshopper has been successfully helping agents get the most out of their databases since 2010, and our 2x ROI Guarantee means working with us is 100% risk free.

1. We do what CRMs don’t, to maximize responses!

We optimize your CRM's potential with our unique approach. We blend your CRM's customer databases with the expertise of our writers and data scientists to craft compelling, relevant messaging. Utilizing over a billion data points, we ensure the right message reaches the right person at the right time, significantly increasing response rates. Experience a new level of engagement and marketing success, subtly and effectively.

2. Our coaches and writers build your personalized plan.
Then we automate it and keep it fresh.

Based on you and your business, our success coaches and in-house human writing staff craft a holistic messaging plan to personalize your content to sound like you and be relevant to your business and market. Then we we automate it for you using email, SMS, ringless voicemail, social media, handwritten cards, and even gifting!

The goal? Get the right message in front of the right person at the right time to create new conversations and transaction opportunities.

3. You stop worrying about keeping up with your database and start having more conversations that lead to sales.

Happy Grasshopper has a long history of helping people like you earn more referrals, convert more leads, and attract and recruit the right people to your organization. Within minutes of sending their very first messages, our members often report positive replies, and sometimes truly spectacular results like these.

Remember, technology has made it very easy to send a message. Happy Grasshopper helps you send messaging that works!

You build more relationships and close more deals!

Woohoo! Finally, you won’t have to wonder why those other agents get all the business and you don’t.

Happy Grasshopper uses over 1 billion data points to help you send the right message, to the right people, at the right time– to ALL your contacts, regardless whether they are a web lead, a referral, past client, recruit or even your Mom. 

Happy Grasshopper is not a CRM.
It makes your CRM better.

Happy Grasshopper is very different from traditional Customer Relationship Management (CRM) systems in several key ways, focusing on enhancing and optimizing a few key CRM functions with a combination of technology and human experts rather than simply managing customer relationships.

Here are the main differences:



Purpose & Functionality

CRMs are designed to manage and analyze customer interactions and data throughout the customer lifecycle. They help businesses streamline processes, manage contacts, sales, and customer support, and store information about customers and potential customers.

Happy Grasshopper is a CRM-Optimization platform. It works alongside a CRM or any customer database to enhance its effectiveness, particularly in the areas of communication and relationship building to drive conversations that lead to transactions.

Messaging & Communication

Traditional CRMs often include tools for communication, but these are typically standard, generic, and provide a low ROI. Happy Grasshopper includes true multi-channel, multi-touch messaging including email, text, video text, ringless voicemail, social media, and even handwritten cards and gifts.

Happy Grasshopper specializes in creating personalized, engaging messaging using a combination of human curation, AI, the HG technology platform, and data. This approach is designed to improve the quality and quantity of interactions you have with the people in your database.

Human Curation & AI Integration

Most CRMs offer some level of automation and data analysis, but none of them integrate AI and human curation to the same extent as Happy Grasshopper. In fact, most CRM systems rely on you to figure out what to send, who to send it to, and how frequently to send it. Don't you have enough to do?

Happy Grasshopper uniquely combines AI with human expertise to craft messages that resonate more effectively with recipients. This blend of technology and human touch is designed to create more authentic, timely, and effective communication.

Focus on Relationship Building

While CRMs were originally developed to manage relationships, many have become little more than a tool to help management track and control the behavior of sales teams. Happy Grasshopper puts your relationships first.

Happy Grasshopper emphasizes building stronger, more authentic relationships through tailored communication strategies. Its approach is geared towards driving meaningful conversations that lead to successful business dealings.

Scalability & Customization

CRMs often prioritize scalability ahead of everything else, including the specific needs of the individual who's supposed to actually USE their systems. With Happy Grasshopper, we balance the best of bleeding-edge technology with fresh, outstanding content, and real human support.

Happy Grasshopper offers scalable, customized communication plans that are tailored to the specific needs and characteristics of each business’s customer base, enhancing the CRM’s existing capabilities.

Time & Effort

Even the best CRM platforms ask a lot of their users.

Happy Grasshopper is different. Our staff of experts assemble and organize your database, write your content, and automate delivery. Instead of trying to master a new system, you get to have conversations that lead to sales.  

Happy Grasshopper helps maintain consistent engagement with minimal effort, using automated yet personalized messaging strategies that keep interactions alive and productive. With just 10 minutes of focus each week working with our coaches, our agents can see a 10X ROI on their Happy Grasshopper investment!

 TLDR: Traditional CRMs are essential for managing customer data and interactions, Happy Grasshopper complements these systems by focusing on optimizing communication and relationship-building aspects, using a unique mix of AI, technology, data science, human expertise, and personalized strategies to drive conversations that lead to deals.

It's time to upgrade your approach! Integrate Happy Grasshopper with your CRM and stop losing deals to generic messaging (and other agents using Happy Grasshopper!)

Frequently Asked Questions

What makes Happy Grasshopper different?

Happy Grasshopper stands apart from traditional CRMs by specializing in CRM messaging optimization rather than just managing customer relationships. It enhances existing CRM systems with a unique blend of human curation, AI-driven insights, and automated communication strategies, focusing on crafting personalized and effective messaging.

This approach not only streamlines the communication process but also strengthens customer relationships by delivering more authentic and engaging interactions. Unlike standard CRMs that primarily store and manage data, Happy Grasshopper actively works to maximize the potential of that data, transforming it into meaningful conversations that drive business growth and improve return on investment.

Who is Happy Grasshopper for?

Happy Grasshopper is ideally suited for real estate and mortgage professionals (including agents, teams, and brokers), who seek to enhance their customer relationship management (CRM) capabilities. It's designed for those who want to go beyond the basic functionalities of a standard CRM, offering a more personalized and effective approach to client communication. By combining AI, human curation, and automated messaging, Happy Grasshopper is particularly beneficial for professionals aiming to build stronger, more authentic relationships with their clients and leads. This platform is a perfect fit for individuals in the real estate industry looking to increase their engagement, improve their lead conversion rates, and ultimately close more deals through optimized and targeted communication strategies.

Happy Grasshopper is not only an effective tool for real estate agents in managing client relationships but also a powerful resource for teams and brokers in recruiting agents. Its sophisticated blend of AI, human curation, and automated messaging makes it highly successful in engaging potential recruits, conveying the unique value and culture of a team or brokerage. This dual functionality of nurturing client relationships and effectively attracting top talent underscores Happy Grasshopper's versatility and success in the real estate industry.

What does Happy Grasshopper actually do?

Happy Grasshopper is a tool that helps real estate agents and teams communicate better with their clients and potential agents. It uses a mix of smart technology and human input to create messages that are more personal and effective. This helps in building stronger relationships and can lead to more successful business deals. It's like having an assistant who knows exactly what to say and when to say it, making the communication part of the job easier, more effective, and more automated.

How many CRMs or lead sources can I have?

Happy Grasshopper is designed to be highly versatile and adaptable, allowing you to integrate multiple lead sources. There isn't a specific limit to the number of lead sources you can input into the platform. This flexibility enables you to consolidate leads from various channels, such as your CRM, website, social media, email campaigns, referral networks, real estate listing sites, and more, into one centralized platform for more efficient management and communication.

Is Happy Grasshopper just for the real estate industry?

Happy Grasshopper started primarily with a focus on the real estate industry, catering to the specific needs of real estate agents, brokers, and teams. Its specialized approach in creating personalized and effective communication strategies made it particularly suitable for real estate professionals looking to enhance their client relationships and improve lead conversion rates.

However, the principles of effective communication and relationship management that Happy Grasshopper employs can be applicable to a variety of industries and we serve over 40 different industries. Businesses in other sectors that value personalized, engaging, and automated client communication also benefit from Happy Grasshopper.

What does it cost?

To get the most accurate and current pricing information for your needs, click this link to set up a time to talk to our team. They can provide detailed pricing based on your specific needs.

How do I get started?

We put a lot of time and effort into getting every new customer up to speed and onboarded as fast as possible. It doesn't happen overnight. This is why it works so well... Here's how we get you started and on your way! 

Step 1: Consultation
Meet with a database marketing expert and learn what's possible.
- Discuss your goals, timeline, and budget with us.
Expect to feel a sense of relief by the end of this call!

Step 2: Tech Call
In this call, you'll meet your Success Coach, whose only role is to help you succeed.
They'll help you with:
- Contact Import
- Automation
- Database Cleanup

Step 3: Review
Our writing staff will assemble exactly the right content for your needs and make it fit you perfectly.
- We'll get to know your business on a personal level
- Provide real-time feedback

Step 4:  Launch
In this half an hour call, you'll become familiar with exactly how our system works.
- We'll set up your targeted campaigns
- Fine-tune your system to fit your needs

Some of the people that love us:

"Innovative and Impactful Technology"

Happy Grasshopper was announced as a 2023 Tech100 Real Estate Winner – "From home search to lead management solutions, and remote closing to transaction management software. These companies are leading the way toward a more innovative and efficient housing market and bringing to market solutions that we could have only imagined a decade ago."

Heidi Zebro

72 Sold

Heidi is one of Happy Grasshopper's more vocal proponents. She's added more than 249 agents in less than a year and she's still recruiting more. With over fifteen years experience in growing and managing brokerages, she says "Happy Grasshopper is a game changer!"

Randall Martin

CB&A Realtors

Four sides and $2mm in sales from just one message! Not kidding... just got a second response from a client that closed in 2017 that's been talking about moving (I had no idea they had the itch.) If both these pan out, we're talking between $1.5MM - $2MM turnarounds.

John Mangas

RE/MAX Preferred

Happy Grasshopper's positive and powerful email, text and social media content has proven to convert strangers into qualified opportunities.

Angela Pasquale

RE/MAX Northwest

At scale, large teams and brokerages rely on full time recruiters like Angela, who is a recruiter at one of the most well regarded RE/MAX brokerages in the US. She's been amazed by how quickly Happy Grasshopper® has been able to help her start recruitment conversations.

Ben Kinney

Ben Kinney Team

A huge reason behind our growth is that leads I generated years ago are still closing. Happy Grasshopper equals ROI for my team.

Brent Dalley

Keller Williams

If you've met Brent Dalley, you like him. He's smart, kind, funny, and has a heart the size of Texas. In this video, he pulls our chain a bit, and then goes on to explain his remarkable results using Happy Grasshopper content and strategies.

Adam Karno

Asset Mutual Mortgage

After signing up with Happy Grasshopper Adam has been getting tons of replies after his first social media post using Happy Grasshopper content- "It's the little stuff that matters"

Tobias Rikmus

Rikmus Real Estate

This is amazing. I am getting replies already! It's so good I can't believe it! THANK YOU!!

Kristan Cole

Kristan Cole Network

Kristan has used Happy Grasshopper to expand into new markets and stay top of mind. She loves how our messaging is genuine and personal, and uses it to stay connected and engaged with her sphere.

Highest Rated Real Estate Tech - 5 Stars

"Happy Grasshopper is a really terrific sales tool, agents who work with this company will find that what they teach you is almost more valuable than how they execute on their promise. They understand sales, and how to engage curiosity without satiating it. In other words, they give the recipient something of value, and promise more is on the way."

"Best Real Estate Marketing Of 2023"

"Happy Grasshopper ensures that your messaging and marketing strategies emulate your own voice. While you can still enjoy email automation, you’ll have the customization options to tailor your messages to your liking. It provides affordable fast results and works well with other tools"

Jeff Knipe

Knipe Realty

Jeff has recruited 20+ new agents after implementing Happy Grasshopper and is keeping his top producers busy with fresh messaging for their past clients and sphere.

Jared James

Jared James Today

Jared James is one of the industries shining lights. He's a powerful speaker who knows how to captivate an audience and guide them to success. He hasn't been shy about recommending us to his coaching clients because he knows our strategies work.

Bob Little

RE/MAX Las Vegas

Happy Grasshopper is a game-changer. I got a lot of responses, which was a positive sign right away. People were really happy to hear from me. My business has grown, and it's a great way to stay in contact.

Brandon Baca

Ten Oaks Real Estate

Ten Oaks Real Estate is growing rapidly in Nashville, Oklahoma City, and Dallas. Happy Grasshopper® is supporting that growth by attracting agents and helping them generate more referrals from their past clients and sphere. 

Jackie Jones

Serenity Realty

We just launched today and I got a response from someone I haven't talked to in over a year! This is awesome!!

Barry Jenkins

BH&G Real Estate

In addition to attracting and recruiting more agents, Barry tells us they are now doing 17% more business with past clients and sphere after implementing Happy Grasshopper.

Sara MacLennan

Liv Real Estate

We met our annual recruiting goal in the first two months! I love Happy Grasshopper!

Keller Williams Family Reunion

Every time Happy Grasshopper exhibits at real estate events, our booth is mobbed by our members. They're excited to meet the people who've helped them have so many connections with people in their database and recruit the right agents.

"The best thing is the professional writers"

"Happy Grasshopper specializes in automated messaging in the real estate world, from emails and text messages to handwritten cards. As an entrepreneur looking to invest on the side, having this help can be a game changer."

"Real Estate's #1 Marketing Solution"

"Happy Grasshopper creates marketing that is personal, genuine, and starts a conversation. It allows agents to connect and create relationships with potential clients. It's the most passionately referred service in the industry. They grow agent headcount, production, or both!"

Gary Ashton

RE/MAX Advantage

My team’s volume grew from $184M to $236M. Happy Grasshopper was a huge part of that growth. We have leads that are completely unresponsive, then suddenly they reply to one of our Happy Grasshopper emails.

And trusted by:

Kris Lindahl

Kris Lindahl Real Estate

Real estate has always been a people business, but technology can make it feel robotic. With Happy Grasshopper, I get the best parts of automation, and I get to showcase my personality. It's great for making real human connections.

Roger Holloway

ProStead Realty

Roger is a fixture in Charlotte real estate. He's used video incredibly well and knows how to communicate in front of a camera. He ALSO knows there is no substitute for the personal conversations Happy Grasshopper helps him have!

Tom Catlin

Keller Williams Austin

From getting silence to getting responses. They'd write back and tell me what I'd sent was funny and, best of all, that it sounded like me. That's what I really enjoy.

Chelsea Peitz

Fidelity Financial

In the first day of using Happy Grasshopper, I'd gotten upwards of 15 replies to one simple little message. I was floored. One message and 15 replies! Wow!

Ryan Tollefsen

Unity Home Group

I was aware of Happy Grasshopper for years, but didn't think we needed it.  Not I know, I should have done this years ago.

Chance Brown

CB&A Realtors®

Chance Brown has grown from 134 to 500 agents while using hgRECRUITS™. Happy Grasshopper® is an essential part of his growth strategy and encourages others to use it– at least if they're outside his markets.

Cassidy Chau

ExCITE Realty

My first reply in just 12 minutes! I setup 3 contacts to test it, sent an email at 3:57 and got my first reply at 4:10. Amazing!