Happy Grasshopper isn’t your ordinary email service. It’s a Keep In Touch Service. And it works.
Keeping in touch with customers and potential contacts is one of the simplest and most effective means of building businesses. Staying in the tops of your friends’ and customers’ minds is what assures you that it’ll be YOU that they call when they need your service.
And yet … keeping in touch is something with which many professionals struggle. There’s not enough time, they don’t know what to say, they don’t know how often to say it. So, what happens?
They feel guilty, they lose business, they waste opportunity… and eventually turn to email marketing. They send glitzy, templated messages emblazoned with widgets, gee-gaws, and stuff that does nothing but talk about them and their service. The problem with these is that they are all about the sender. They almost never have anything that’s of interest to the recipient. They simply scream, “I DON’T CARE ABOUT YOU! But BUY my product, PLEASE!” Don’t be that guy.
Happy Grasshopper has a better way.
Happy Grasshopper gives you a way to keep in touch with your customers, friends, and people in your sphere of influence in a way that doesn’t sell to them. Happy Grasshopper’s messages focus on building relationships, and that’s it. No selling, no industry news or statistics. Just friendly messages that start conversations. It’s email marketing that doesn’t suck.
What’s the point of keeping in touch? Because you are always ready to sell, but people are very rarely ready to buy. Your job is to stay visible, to build a relationship, so that when they ARE ready, they call you. If you’re keeping in touch, you’ll get their referrals too.
OK, then. Who should I be keeping in touch with? Anybody and everybody. It’s someone you’ve met or spoken to, you should be finding ways to build a relationship with them. People want to do business with people they know, with people they like, with people they trust. If you’ve kept in touch and built that relationship, you’ll do more business.
What’s the best way to keep in touch? Email is a great way to do this. It’s inexpensive, just about everyone has an email address, and it’s a one-to-one means of communication.
OK. Got it. But … can I really stop selling in my emails? Yes! Not only can you stop selling, you should stop selling. Make your messages personal and treat your contacts like friends. Talk about things people chat about in normal conversations–things that are topical, funny, or just generally interesting. People will appreciate you for it and, moreover, they’ll remember you because you did something different. The great thing about Happy Grasshopper is that you don’t have to know what to say because we write the messaging for you!
How often should I reach out? Not too often–every few weeks or so. Just be consistent with it. Happy Grasshopper recommends an interval of 3 weeks for email communication. If you’re sending messages consistently, you’ll be the one that gets remembered.
And that’s it! Keeping in touch: it’s easy, it’s effective, and it’s what you should be doing. We call it eNurturing, and it’s the Happy Grasshopper way.