When Summer Visitors Become Serious Buyers
What to Say Now About SUMMER GUESTS
Some things just go together: warm weather, travel plans… and people thinking about moving.
It’s not unusual for someone to visit friends or family in a new city and suddenly start picturing their life there. A few days of beach walks or backyard dinners, and someone inevitably pulls up Zillow “just to look.” Sound familiar?
As an agent, you’ve probably seen it happen. And if your clients have company in town this season, there’s a good chance someone they know is starting to fall in love with the area.
These are the kinds of moments that often lead to real referrals, if you’re positioned to receive them.
Referrals Don’t Always Start with Intentions, They Start with Curiosity
Most people don’t visit a new place planning to move there, but once they begin to picture their life in a different location, it doesn’t take long for curiosity to set in. They ask questions about the schools, wonder what homes cost nearby, or casually bring up how nice it would be to live closer to the people they’re visiting.
These conversations tend to unfold naturally, and they often happen quietly. That’s why it’s so important to remind your clients that you’re here as a resource– not just for them, but for the people they care about.
Offering Support Without Pressure
You don’t need to turn every visit into a sales pitch. What matters is being available in the right moment with the right message– one that makes it easy for your clients to refer someone who’s already curious.
Here’s a simple message you can send to make that easier:
“Hey {{first_name}}, I’ve been hearing from a lot of people lately that their guests are starting to fall in love with the area– happens every year! If you’ve got friends or family visiting who’ve been casually browsing or asking what it’s like to live here, I’d be happy to give them a quick lay of the land. Always glad to help if they’re curious about making a move!”
This kind of message helps you stay visible without sounding promotional. It reinforces your local expertise, shows thoughtfulness, and gives people permission to include you in the conversation when the timing feels right.
Staying Connected Even Before the Market Moves
Not everyone will have visitors this weekend, and not every visitor will be ready to talk real estate. But by reaching out now, you’re reminding people that you’re paying attention, you understand the way these moments unfold, and you’re ready to help when the opportunity presents itself.
Staying connected through the quieter moments makes it easier for people to start the conversation when the time feels right, and when you keep showing up in thoughtful ways, you’re the first person people think of when they’re ready to take the next step.
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