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When Headlines Become Recruiting Tools
What to say Now About The Compass Deal
Every industry has its shake-ups, but real estate has had more than its fair share lately. The Compass–Anywhere deal is the latest headline making waves. Coldwell Banker, Sotheby’s, Century 21… all rolling under one umbrella.
At first glance, it feels like a “big company” move that doesn’t touch your day-to-day. But if you’ve been in this business for any length of time, you know the ripple effects are real. Agent support changes. Tech platforms shift. Leadership reorganizes. And eventually, those changes reach individual agents– sometimes in ways they never expected.
That’s exactly why weeks like this are recruitment gold.Agents Are Already Talking
When a headline like this drops, every agent is thinking the same thing: “What does this mean for me?” Some are wondering about their brokerage’s stability. Others are rethinking their long-term goals. And plenty are just curious how it will shake out.
As a recruiter, you don’t need to provide all the answers. What you need is a conversation starter.
Here’s one you can send right now:
“Hey {{c.first_name}},
Did you see the Compass–Anywhere news? Big shifts like that always make me wonder how things will trickle down to local markets and day-to-day business. Curious what your take is– want to compare notes?”
Why This Message Works
It’s not a pitch. It’s not a sales job. It’s a peer-to-peer question. You’re showing interest in their perspective while positioning yourself as someone who pays attention to the bigger picture. That opens the door for real dialogue– and that’s where recruiting relationships take root.
This approach aligns with Happy Grasshopper’s core philosophy about recruitment: success comes from being the steady, experienced guide. Agents don’t need another hard sell. What they need is someone who can help them process what’s happening in the industry and think clearly about their future. When you’re the person who provides that kind of clarity, you naturally become the one they look to when they’re ready for a change.
Timing Is Everything
The truth is, most agents aren’t actively looking to move at any given moment. But when major changes hit the industry, they start re-checking their assumptions. That’s why reaching out now matters. Even if they’re not ready today, you’ve planted a seed that will grow the next time they revisit their options.
Keep the Conversations Flowing
Recruitment isn’t about landing someone with one perfectly crafted message. It’s about creating a pattern of meaningful conversations that build trust over time. The more you show up in moments like this– calmly, curiously, and with perspective– the more agents will see you as the guide they can rely on when the time is right.
And if you’d like help sharpening your own approach, join Dan Stewart, founder and CEO of Happy Grasshopper, every Tuesday and Thursday live. In these sessions, he shares lessons and best practices on using content to build stronger connections. They’re designed to keep you ahead of the curve and give you fresh ideas you can put to work right away. Join the live sessions here.
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