What to Say to Your Sphere and Past Clients Right Now
What To Say Now To Your Sphere
Every May, something changes.
The youngest graduates, the house goes quiet, and a question that's been sitting on a shelf for years quietly moves to the front of the counter. The move they kept putting off finally runs out of reasons to wait.
This moment is happening in real people's lives right now. And the people in your sphere and past client base are closer to it than you might think.
Your sphere and past clients are the people who already know you, already trust you, and already think of you when real estate comes up. The referrals are already there. What's often missing is just a reason for them to surface.
Graduation season is that reason.
Referrals Come From Relationships. This Is How You Activate Them.
When someone in your sphere or a past client is watching a neighbor or colleague navigate an empty nest, they're not thinking about introductions. They're just present in that conversation the way people are when someone they care about is going through something.
Your message doesn't ask them to think like a marketer. It asks them to think like a friend who happens to know someone who can help. That's a completely different thing, and it's why referral asks to your warmest relationships land differently than any other kind of outreach.
The people who already know you and have worked with you genuinely want to send you business. Not as a transaction, but because when someone they care about needs help with something, they want to send them to someone they trust. This message gives them a specific person to think of and a specific, easy way to act on that instinct right now.
What to Say Now
New empty-nester?
Hi {{c.first_name}},
I keep having different versions of the same conversation this week, and you can probably relate.
Someone's youngest just graduated. The house that was full of kids and noise the last two decades is suddenly too big and too quiet.
For years, the move was something they'd get to eventually. The school calendar kept the question at bay. Now that the nest is empty, eventually just became right now.
Most of them have no idea what kind of equity they have, or what's possible on the other side of the move. Helping them figure that out is exactly what I do.
Do you know anyone in that moment? I'd love the introduction. Feel free to reach out via email or text.
Talk soon,{{u.first_name}}
And when that introduction comes, the referral that follows it is the best kind there is: warm, trusted, and built on a foundation that already exists.
Send this to your sphere and past clients this week. The graduation season window is open now and it closes quickly.
Want More Help Like This?
Happy Grasshopper founder and CEO Dan Stewart hosts live sessions twice each week where he talks through content like this and how to turn genuine relationships into consistent referral business.
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