What to Say Now Before the Spring Market Heats Up
What To Say Now About This Season
Early January creates a noticeable shift in how sellers think about their next move, even when the market itself appears quiet.
Once the holidays pass and daily routines begin to settle again, many homeowners find they finally have the mental space to revisit plans that were set aside at the end of the year. For sellers, this often includes conversations about listing that were paused because of timing, exhaustion, or uncertainty rather than a lack of interest.
This moment matters because it is rooted in planning.
Many sellers begin to think ahead to spring during this time, not in terms of urgency, but in terms of preparation. They start wondering what has changed since the last time they considered selling, what might work better if they tried again, and what they would want in place before moving forward. These questions tend to surface quietly and well before any public action takes place.
Why This Timing Matters for Sellers
Sellers who begin thinking through their options early in the year give themselves more flexibility later on.
By revisiting their plans in January, they have time to understand current market conditions, consider preparation steps at a manageable pace, and make decisions with clarity rather than pressure. Even if a listing is still months away, these early conversations help shape stronger outcomes by allowing sellers to feel informed and confident as the spring market approaches.
This early planning also helps sellers feel more prepared as competition increases. When they have already thought through pricing, timing, and strategy, they are better positioned to move forward without feeling rushed.
Why This Timing Matters for Agents
For agents, early January is one of the most effective windows to reconnect with sellers who went quiet toward the end of the year.
Reaching out during this planning phase allows agents to join the conversation while decisions are still forming. It creates space to offer guidance, answer questions, and help sellers think through their options before the market becomes more crowded and attention becomes harder to earn.
Agents who show up early are often able to build trust and momentum well before spring activity peaks. Instead of reacting to competition later, they become the trusted voice helping sellers prepare thoughtfully from the start of the year.
What to Say Now
When sellers are in a planning mindset, outreach works best when it acknowledges the pause and offers clarity without pressure. A simple, thoughtful message can reopen conversations naturally and position you as a helpful resource during this early stage.
Here’s a message you can copy and send this week:
Hi {{c.first_name}},
Now that the year is underway, many homeowners start taking another look at plans they set aside late last year, especially as they begin thinking ahead to spring.
If selling is still on your radar and you’d like to talk through what might be helpful to prepare early, I’m always happy to be a resource and share what I’m seeing before the market gets competitive. Do you have time this week for a quick call?
Let me know,{{u.first_name}}
This kind of message works because it respects where sellers are mentally, opens the door to conversation, and creates an opportunity to plan ahead before decisions feel rushed.
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Want to Go Deeper?
Happy Grasshopper founder and CEO Dan Stewart hosts live sessions twice each week where he shares practical guidance on working old leads, using timely content, and approaching conversations without pressure.
If you’re thinking about how to reconnect with sellers right now, these sessions are a great place to hear how Dan would handle it, see real examples, and get answers to questions based on what you’re seeing in your own database.
Join the next live session and bring your questions. You’ll leave with ideas you can use immediately.
Ready to get your database in shape?