The Masters Gave You a Reason to Say Hi. Use It.
What To Say Now To Your Contacts
The Masters Tournament is one of the most watched sporting events of the year, and it's happening right now.
You don't need to follow golf to use this moment. You just need to know that someone in your database does, and that someone is very aware the Masters is on. That shared awareness is your entry point.
This is how timely content works. The topic doesn't need to be universal. It needs to be present.
Right now, golf is present in a way it isn't for fifty other weeks of the year, and that presence gives a simple message a built-in reason to land.
Why Timing Changes Everything
At Happy Grasshopper, we build new content every two weeks. Not because it’s a nice feature, but because relevancy to the moment is the second most important variable in whether your outreach gets a response. The first is the relationship itself.
Think about what your contacts are receiving in their inboxes every day from other agents. The same property alerts, the same market updates, and the same search notifications. If your name shows up attached to something that looks and feels like all of that, it gets sorted the same way.
Messages that look like personal communication get treated like personal communication. That's not a preference. That's how inboxes work now.
The Masters is a moment. Moments make personal communication easy to write and easy to receive.
Who to Send This To
This message works for sphere, past clients, fellow agents, and vendors. It doesn't require any specific context about where someone is in their real estate journey, and it doesn't assume they're a golfer. The line that carries the message does the opposite: it acknowledges that the recipient might know this moment only through someone else in their life.
That's intentional. The wider you can cast this without it feeling like a blast, the more conversations you start.
What to Say Now
Here’s something you can send this week:
Are you watching it?
Hi {{c.first_name}},
Anyone with a golfer in their life is probably aware the Masters is happening right now. If you're not that familiar with it, think of it as the Super Bowl of golf.
I'll be honest: I become about 30 percent more knowledgeable about golf for exactly four days every April.
Anyway, I was looking for a reason to say hi, and the Masters gave it to me. How have you been? Let's catch up when you have some time.
Talk soon!
If you actually play golf, add this before you send:
PS: If you play, I'd love to get out there with you sometime. Always looking for a good excuse to get on the course.
A PS like this only works if it's true. When it is, it turns a warm check-in into a specific invitation, and specific invitations get specific replies. Someone who golfs will either take you up on it or tell you why they haven't played in months, and either way you're in a real conversation. Leave it off if you don't play. It'll read as exactly what it is.
Why This Works
The line that makes this message is the honest one: "I was looking for a reason to say hi, and the Masters gave it to me."
Most agents bury that truth. They dress up a check-in as something else, add a market update or a call to action, and in doing so remove the one thing that would have made the message work: the sense that a real person sent it because they were thinking about you.
This message doesn't hide its purpose. And that transparency is exactly why it lands.
There's a version of relationship-building that treats every touchpoint as an opportunity to demonstrate value. Happy Grasshopper is built on a different idea. The touchpoints that compound over time are the ones that feel like a contribution, not a pitch. You hold the door open because you're that kind of person, not because you expect something in return.
A reply to this message won't usually be about golf. It'll be about whatever's going on in that person's life right now. And that conversation, however small it starts, is how you stay present in someone's world until the moment real estate comes up. That's when being present pays off.
We've helped start over 42 million conversations with messages built exactly like this one. The ones that get replies are never the ones trying hardest. They're the ones that showed up at the right moment and sounded like a person.
Want More Help Like This?
Happy Grasshopper founder and CEO Dan Stewart hosts live sessions twice each week where he walks through content like this in real time and shows you how to turn a simple reply into a real conversation.
If you want more of this, timely, personal, and built to actually get a response, join him live.
Send these messages now