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The 90-Day Run: Building Momentum for the Year Ahead
What to say NOW to build momentum
As the year moves into its final stretch, it’s easy to think about slowing down. But this is actually one of the most valuable times to take consistent, intentional action. The next 90 days can quietly set up everything that happens in the first quarter of the new year.
This is your 90-day run: a focused season for reconnecting, nurturing relationships, and creating the kind of steady rhythm that builds lasting results.
Stay Connected, Stay Consistent
Momentum doesn’t come from one big burst of activity. It comes from small, consistent actions that build trust over time. Checking in with past clients, reaching out to people you’ve worked with, and keeping those lines of communication open are what set the stage for a strong start next year.
You don’t need a major campaign or a big event to do it. Just a simple, genuine message that reminds people you’re still there, still available, and still in their corner.
Here’s one you can send today:
“Hi {{first_name}},
I was thinking about all the people who’ve made this year a good one, and of course you came to mind. How’s everything going at home?
I’ve been using this stretch of the year to check in, catch up, and see what’s new with everyone. If there’s anything I can do for you, or if someone you care about could use a little real estate advice heading into next year, I’m always happy to help.”
Why This Message Works
Messages like this feel natural because they are. There’s no script, no sales language– just a moment of connection. When you reach out with genuine care, people remember how you made them feel the first time you worked together. That memory builds trust, and trust turns into referrals, repeat business, and opportunities you don’t have to chase.
Every check-in keeps your name present in their world. And as people start thinking about their plans for next year, those steady, thoughtful touches make all the difference.
Keep the Rhythm Going
The work you do now creates the momentum that carries forward. A few consistent actions each week (a message, a quick call, a note) can set the tone for a strong start when the calendar turns.
And if you’d like help staying consistent through Q4, join Dan Stewart, founder and CEO of Happy Grasshopper, twice a week live. He shares short, practical lessons on using content to strengthen relationships and keep your business moving forward. Join here.
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