May Changes the Conversation.
Here's What to Send Now.
What To Say Now To Your Leads
May Changes the Conversation. Here's What to Send Now.
May is historically the most active month in real estate, and that shift doesn't happen gradually.
More homes come to market. More buyers get off the sidelines. People who've been watching, waiting, and keeping an eye on things start making actual decisions. The pace of the conversation changes, and the agents who show up with relevant context during that window have a real advantage over the ones who don't.
For agents with leads in their database who've gone quiet, this is one of the most important weeks of the year.
What's Happening Right Now
Inventory is up. There are more homes on the market today than there were 30 days ago, which means selection is genuinely better for buyers. At the same time, more buyers are active, which means the window is competitive and moving quickly still matters.
That combination isn't always there. Right now it is. And leads who've been waiting for the right moment are going to be asking themselves whether this is it. The agents who reach them first with that context get the conversation. The ones who wait get beat by whoever didn't.
Who to Send This To
This message is for your leads. Buyers, sellers, or people considering both. Anyone in your database who's expressed interest in the market but hasn't converted to an active client yet. The people who've gone quiet not because they're out of the picture, but because nothing has moved them to act.
May might be what moves them.
What to Say Now
Here’s something you can send this week:
Timing check?
Hi {{c.first_name}},
May is historically the most competitive month in real estate, so we need to touch base on your timing. Right now, there are more homes on the market than just 30 days ago, so selection is better. That's the good news.
There are also more buyers. Whether you're buying, selling, or both, we should get our heads together asap. Please call or text me at {{u.phone}}.
Talk soon!Why This Works
The subject line does a lot of quiet work. "Timing check?" sounds like a message from someone paying attention to your situation, not a market newsletter that landed because you're on a list. It's personal enough to open and specific enough to feel relevant without giving everything away before they do.
The message works because it leads with something real. More inventory means better selection. More buyers means competition is real. That's not a sales pitch. That's context, and context is what helps someone who's been on the fence actually get off it.
There's a meaningful difference between a message that says "now is a great time to buy or sell" and one that explains why. The first sounds like every other piece of real estate marketing your lead is already ignoring. The second sounds like an agent who actually knows what's happening and took a minute to say so.
That's the posture Happy Grasshopper is built around. Not broadcasting. Not checking a box. Showing up with something worth reading at the moment the reader is already wondering about it.
The CTA is direct because the situation calls for it. When the message has already established a real reason to connect, "please call or text me" isn't pushy. It matches the energy of what came before it, and for a lead who's been thinking about making a move, it removes the friction of figuring out what to do next.
A reply to this message, whether it's a call, a text, or even a quick "thanks, I'll be in touch," tells you where someone actually stands. That's the information you need. And it's information you can only get by starting the conversation.
Want More Help Like This?
Happy Grasshopper founder and CEO Dan Stewart hosts live sessions twice each week where he shares content like this and walks through how to use market timing to start better conversations with your database.
If you want more of this, timely, specific, and built to actually get a response, join him live.
Send these messages now