Blog – Page 3 – Happy Grasshopper

Welcome to 'The Conversation'

Discussing sales and marketing wins from our members around the world.


1 How to Shift Upmarket

It’s “growth month” at Happy Grasshopper, and I’ve noticed that many entrepreneurs always spell growth with a capital ‘G.’ For them, nothing is more important than getting bigger, even if that means burning boatloads of cash. This might make sense if you’re building the next big software company, but it equals disaster for most of […]

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1 When Recruiting, Are You Obi-Wan or Luke?

In my last post, I taught you about a common storytelling structure called the hero’s journey and explained how the patterns of exit and arrival can help you become a better recruiter. I used Star Wars as an example and explored what Obi-Wan did to find and recruit Luke. Today, you’ll learn which of the […]

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3 Recruitment Lessons From Obi-Wan Kenobi

In the summer of 1977, I waited outside a movie theater with my best friend, Raj, and the other members of our Cub Scout troop. The line was long and excitement was high. Our group had never been to the movies together and today, we would see Star Wars. It was the first movie I […]

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What happened when this agent said NO to the next “Secret System” and found success with an Old School method for closing more business?

When Suzanne Bruner got her real estate license in 2011, the phone calls and emails started immediately. “Everyone and their mother was contacting me to tell me about their ‘secret system’ that would make me a millionaire,” recalls the agent from Glendora, California. “It was so ridiculous.” Coming from a marketing background, Suzanne was already […]

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4 People Want to Help You Get Listings

I know, I know… it sounds too good to be true. The reality, however, is that this strategy is MUCH more effective than any other means of generating seller leads. I’ll explain… Let’s imagine a big ol’ juicy subdivision that’s positively packed with homes you’d like to sell. And let’s also agree that you don’t […]

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Why Sales Professionals Should Send an S.O.S.

Operator: 9-1-1, what is your emergency? Caller: Hello! I need help building rapport with my prospects and clients! Can you help?! Operator: Although this phone line is for emergencies only. You NEED to read this post. Do you consider asking for help as a sign of weakness or of incompetence? No matter how high we climb […]

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Be More Judgmental. Attract More Clients

Want to attract more clients? Want to provide your clients with the very best service? Then start being judgmental. You might be thinking about that person you know who judges everyone and everything. “So-and-so is such a loud talker.” “So-and-so doesn’t have any sense of fashion.” This type of friend I like to call, “Judgy […]

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Energy Consultant Uses Happy Grasshopper to Renew Long Term Contracts

Renee Musicus had a problem. As an energy consultant and broker with Goldstar Energy Group, she was constantly trying to find the balance between bringing in new business while maintaining relationships with the clients she already had. Sound familiar? “The energy business is extremely competitive,” Renee said. “As time passed, I knew I was losing […]

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