REALTOR® vs. iBuyer: Which Is Right For You?

What Is an iBuyer?Depending upon who you ask, iBuyers are the “hot new thing” in real estate transactions, making the process of buying or selling “easier.” Reality check: any of these “virtual buyer” programs are significantly poorer options than working with an experienced and well-trained real estate professional. Before we take a deep dive into […]

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Open Letter to Real Estate Consumers by a REALTOR®

by Maya J. Paveza, originally posted in 2016 on the EstateSocial Blog. Open Letter to Real Estate Consumers by a REALTOR® —Because you should know why we do what we do, and why we love it.Dear Real Estate Consumer,Whether you own a home, rent a home or want to own or rent, most people at […]

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Case Study: Email Replies that Lead to Closings

drip campaigns that Ryan Poppe and Jeff Brown, real estate agents in Durango, CO, are sending from Happy Grasshopper

“I appreciate the email follow-up.  If it’s any representation ofyour agency, then I am sure youwill exceed expectations…”This is an actual reply to the drip campaigns that Ryan Poppe and Jeff Brown, real estate agents in Durango, CO, are sending from Happy Grasshopper. The best part is it’s not the only one. They get replies […]

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Raising the Bar in Real Estate Marketing and Practices

real estate agents are hard working and honest people who know how to market

by: Maya J. Paveza, Happy Grasshopper, Staff Writer; REALTOR®, Associate Broker (DE), and Real Estate salesperson (PA).Please Note: The opinions and views expressed below in this blog post, are those of the author only. They do not reflect those of any other person, entity or company, and no endorsement is implied.There’s enough focus on the […]

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1 Top Ways to Market a Listing in Real Estate

The following tips will help a REALTOR® accomplish precisely that—getting their listings noticed.

Your Real Estate Listing Needs to Stand Out If no one has told you yet, your real estate listing needs to stand out. Oh, heard that before? In many real estate markets, there are plenty of homes for sale. The challenge for a real estate agent is to make sure their listings get noticed. We’ll […]

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Creating Conversations to Gain Conversion: What’s Your Story?

Dan Stewart, John Mangas and Jared James in action! National Association of REALTOR Annual Conference San Francisco 2019

by: Maya J. Paveza, Happy Grasshopper, Staff Writer; REALTOR®, Associate Broker (DE), and Real Estate salesperson (PA).It’s All About the Conversation in the End.It’s funny how long I’ve been focused on conversational marketing without even knowing it. Now we have ChatBots everywhere making life a bit easier when we seek information on services. When I reflect […]

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1 What Is Conversational Marketing and How Can It Help Your Real Estate Business?

If you can't pick up the phone let a chatbot do it. Find out what conversational-marketing is and why it will help your real estate business. Convert more leads!

What Is Conversational Marketing?Conversational marketing is a feedback-oriented approach that utilizes the power of real-time conversation. As conversational marketing builds relationships, it creates authentic experiences for buyers and moves them rapidly through your marketing and sales funnels. Targeted messaging and intelligent ChatBots interact with potential clients as soon as they visit your website. What’s conversational […]

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