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How to Be the First Call When Homeowners Need Help
What to say To Stay Top Of Mind
Summer has a way of putting homes to the test. The heat, the humidity, and the storms can all turn small issues into bigger headaches. A leaky roof after a heavy rain, an AC unit that suddenly quits during a heatwave, or trees that need trimming before the next storm rolls through– these are the kinds of moments that make homeowners realize they need help.
And when they do, they’re looking for someone they trust to point them in the right direction.
That’s where you come in.
Your value doesn’t end at closing. You know which roofer actually calls back, which HVAC tech won’t overcharge, and which landscaper can step in after a storm. Those little connections mean more than you might think, and they’re exactly the kind of thing that keeps you top of mind with past clients and your sphere.
Why Summer Is the Perfect Time to Reach Out
This season naturally puts homeowners in a different mindset. School schedules are out of the way, people are hosting more gatherings, and they’re spending more time at home. That means they’re noticing the things they’ve been putting off, like that squeaky back door, the cracked patio, or the fact that the AC barely keeps up on the hottest days.
It’s the perfect moment to check in– not to sell anything, but to offer something genuinely helpful. When you show up now with a simple, thoughtful message, you’re reinforcing that you’re not just the person who helped them buy their home. You’re someone they can lean on whenever they need a trusted recommendation or a little advice.
An Easy Summer Check-In
Here’s a message you can send today that makes it easy for people to reach out:
Hi {{c.first_name}},
Summer is in full swing, and it’s the season when a little home maintenance can go a long way. If you’re planning any updates, or just want the name of a reliable contractor for things like HVAC service, roofing, or landscaping, I’m always happy to share my go-to list of local pros. Need a recommendation for anything?
It’s not a pitch. It’s a conversation starter. A quick way to remind people that you’re still here and still the person they can trust for more than just the big moves.
Why This Matters
When people know they can count on you for the small stuff, they’ll remember you for the big stuff too. The agent who helps someone find a great handyman this summer is the same agent they’ll call when it’s time to move next year.
Staying in touch doesn’t always have to revolve around a transaction. Sometimes it’s just about showing up with something helpful at the right time. And those are the moments that build trust and loyalty over the long haul.
Ready to get your database in shape?