Turn automated outreach into
real conversations
without sounding like a system
The Positive Reply Platform™ is follow-up that gets replies
See how it works
Free - Takes less than 3 minutes.
Replies are what turn outreach into outcomes
42,000,000+ conversations started
12,000+ agents empowered
15 years delivering results
Recognized by the Industry's Best
Most closings come from people who already know you
Staying connected only happens when people reply.
of sellers find their agent via repeat or referral*
of buyers find their agent via referral*
Over 60% of closings come from existing relationships*
But relationships don't grow from messages sent.
They grow from replies received
And yet, most agents rate themselves a 3 out of 10 at getting people to respond.
*Sources: NAR Profile of Home Buyers and Sellers, 2023; Real Estate Industry Survey 2024 Industry Sentiment Report
Why your database feels overwhelming
It's not that you don't have the contacts. It's that your messages aren't starting conversations.
You have contacts, but no clear way to turn them into conversations.
You don't know what to say because generic messages don't get replies.
You care about relationships, not managing another system.
The problem isn't your CRM.
It's that your messages aren't getting replies.
The good news is you're not the only one.
The better news is there's a way to get replies without switching CRMs or sounding like a system.
That's why Happy Grasshopper exists.
Happy Grasshopper's all-in-one messaging system integrates with practically everything.
Unlock the potential of your database without changing platforms.
Where replies begin
Happy Grasshopper works before your messages go out. It helps you set expectations, sound human, and follow through consistently so people feel comfortable replying.
Unlimited Email
Fresh Content That Fits Your Business
Text Messaging
Sent From Your Own Phone Number
Ringless Voicemail
Proven Messages, Your Voice
Social Media Posts
Ready-to-Post Content
Handwritten Cards
Easy To Send Messages
Artisan Gifts
Unexpected Personal Moments
We start real conversations from your database
using channels that support replies, not just messages
Free - Takes less than 3 minutes.
What the industry says about us
Since 2010, Happy Grasshopper has been creating raving fans.
"Innovative and impactful technology."
"The best thing is the professional writers."
"Highest Rated Tech – 5 stars." ★★★★★
"Real estate's #1 marketing solution."
Pricing
Messaging that feels like you.
Get replies that turn into real conversations.
No contracts. Real human support.
How supported do you want to be?
All plans use the same messaging system. The difference is how quickly you want replies to start and how much help you want along the way.
Momentum
Build consistency. Create replies. Keep moving.
Launch campaigns using our Playbooks, templates, and automation designed to start real conversations.
Momentum is built for people who want to move forward independently, with clear examples of what works and why.
Start for $19
Then $119/mo. Cancel anytime. Immediate onboarding wizard.
Includes:
Concierge
Guidance, clarity, and confidence. Without guessing.
For people who want help deciding what to do next.
We work with you to prioritize, customize, and stay consistent, in complete alignment with your own specific priorities and goals.
This plan accelerates your success.
$500/mo
+ One-time setup to get you live quickly.
Everything in Momentum, plus:
Enterprise
Connection at scale across your entire organization.
For teams and brokerages who want consistent messaging and adoption without added complexity.
Momentum becomes your foundation. We help ensure it actually works across your entire organization.
Custom pricing
Works alongside your existing
CRM and workflows.
Includes:
👉 Every plan includes unlimited messaging, CRM integrations, and real human support.
Why Happy Grasshopper Helps
You already have a CRM
What you need is consistent, human follow-up
Why isn't your CRM producing more replies, referrals, and repeat business?
Here's why:
1. Your CRM stores contacts, but it does not know what to say.
2. You're busy, and follow-up always gets pushed to tomorrow.
3. You hesitate to send messages that do not sound like you.
We fix all of that. Automatically.
Every message we send sounds like you, goes out at the right time, and starts real conversations – so you can focus on what you do best.
What You Can Achieve with Happy Grasshopper
Generate More Referrals
Relationship based messaging that keeps you top of mind and brings past clients back.
Convert More Leads
Automatic follow-up content that starts real conversations with new leads – often in minutes.
Attract the Right Recruits
Messaging that grows your team by connecting with people who are aligned with your values.
Free - Takes less than 3 minutes.
Some of the people that ❤️ us
"Best Real Estate Marketing Of 2026"
"Happy Grasshopper ensures that your messaging and marketing strategies emulate your own voice. While you can still enjoy email automation, you’ll have the customization options to tailor your messages to your liking. It provides affordable fast results and works well with other tools"
Jeff Knipe
Knipe Realty
Jeff has recruited 20+ new agents after implementing Happy Grasshopper and is keeping his top producers busy with fresh messaging for their past clients and sphere.
Ben Kinney
A huge reason behind our growth is that leads I generated years ago are still closing. Happy Grasshopper equals ROI for my team.
Brent Dalley
Keller Williams
If you've met Brent Dalley, you like him. He's smart, kind, funny, and has a heart the size of Texas.
In this video, he pulls our chain a bit, and then goes on to explain his remarkable results using our service.
Ryan Tollefsen
I was aware of Happy Grasshopper for years, but didn't think we needed it. Not I know, I should have done this years ago.
Keller Williams Family Reunion
Every time Happy Grasshopper exhibits at real estate events, our booth is mobbed by our members. They're excited to meet the people who've helped them have so many connections with people in their database and recruit the right agents.
Angela Pasquale
RE/MAX Northwest
At scale, large teams and brokerages rely on full time recruiters like Angela, who is a recruiter at one of the most well regarded RE/MAX brokerages in the US. She's been amazed by how quickly Happy Grasshopper® has been able to help her start recruitment conversations.
Highest Rated Real Estate Tech - 5 Stars
★★★★★
"Happy Grasshopper is a really terrific sales tool, agents who work with this company will find that what they teach you is almost more valuable than how they execute on their promise. They understand sales, and how to engage curiosity without satiating it. In other words, they give the recipient something of value, and promise more is on the way."
Jared James
Jared James Today
Jared James is one of the industries shining lights. He's a powerful speaker who knows how to captivate an audience and guide them to success. As he says in this video, he hasn't been shy about recommending us to his coaching clients because he knows our strategies work.
Heidi Zebro
72 Sold
Heidi is one of Happy Grasshopper's more vocal proponents. With over fifteen years experience in growing and managing brokerages, she says "Happy Grasshopper is a game changer!" We've helped her add 249 agents in less than a year.
Barry Jenkins
BH&G Real Estate
In addition to attracting and recruiting more agents, Barry tells us they are now doing 17% more business with past clients and sphere after implementing Happy Grasshopper.
Adam Karno
Asset Mutual Mortgage
After signing up with Happy Grasshopper Adam has been getting tons of replies after his first social media post using Happy Grasshopper content- "It's the little stuff that matters"
Kristan Cole
Kristan Cole Network
Kristen has used Happy Grasshopper to expand into new markets and stay top of mind. She loves how our messaging is genuine and personal, and uses it to stay connected and engaged with her sphere.
"The best thing is the professional writers"
"Happy Grasshopper specializes in automated messaging in the real estate world, from emails and text messages to handwritten cards. As an entrepreneur looking to invest on the side, having this help can be a game changer."
"Real Estate's #1 Marketing Solution"
"Happy Grasshopper creates marketing that is personal, genuine, and starts a conversation. It allows agents to connect and create relationships with potential clients. It's the most passionately referred service in the industry. They grow agent headcount, production, or both!"
Trusted by:
Kris Lindahl
Real estate has always been a people business, but technology can make it feel robotic. With Happy Grasshopper, I get the best parts of automation, and I get to showcase my personality. It's great for making real human connections.
Roger Holloway
ProStead Realty
Roger is a fixture in Charlotte real estate. He's used video incredibly well and knows how to communicate in front of a camera. He ALSO knows there is no substitute for the personal conversations Happy Grasshopper helps him have!
John Mangas
Happy Grasshopper's positive and powerful email content has proven to convert strangers into qualified opportunities.
Chance Brown
CB&A Realtors®
Chance Brown has grown from 134 to 500 agents while using hgRECRUITS™. Happy Grasshopper® is an essential part of his growth strategy and encourages others to use it– at least if they're outside his markets.
FAQs
About how Happy Grasshopper can help
We fully admit 'Happy Grasshopper' is not the most obvious name for a company. And yet... since 2010, it's generated a lot of curiosity about what we do.
We chose it because everyone who works in sales knows what it feels like to be treated like an insect. We figure, if you're going to be a bug, you may as well be a Happy Grasshopper.
You become one by building and maintaining great relationships with everyone you serve. That way, instead of simply hopping from one client to the next, you build a huge following of people eager to refer you to others.
Your database is fragmented– contacts are spread across your phone, email, CRM, etc– and you’re having trouble getting the right data together in one place.
You’re unclear on how to group your contacts, and the information that’s important to track for each group.
You know this is costing you.
You just want it fixed so you can stop stressing about it.
You’re not sure what to send, when to send it, or how long to keep sending.
The ‘one-size-fits-all’ content that came with your CRM feels wrong.
You want a complete content plan you’re proud of.
You just want this done, but doing it feels harder than it should.
Your lead capture, routing, nurturing, and reporting systems are fragmented and leaky.
Your tools and data feel disconnected, the same things are named or structured differently across tools.
Reporting takes a lot of manual work & data cleanup.
The team can never seem to follow the process.
You just want to know what tools to use and how to get them set up without a bunch of manual work.
It’s unclear if what you’re doing now is working as well as it could be.
You don’t have enough time to focus on these priorities.
Your results aren’t predictable
You just want to know what’s wrong and what to do about it.
You’re tired of changing tools and processes only to end up back where you started.
The team can never quite seem to follow the process or keep their inputs clean.
There are always little errors or holdouts that prevent you from truly automating your database communications.
You just want to set up a process that’s actually going to work long-term and be scalable.
Get More Replies with Happy Grasshopper
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