We Create and Deliver Fresh, Engaging Content That Works
Grow Headcount, Production, or Both with Real Estate's #1 Marketing Solution
Email • Text • Voicemail Drops • Social Media Posts • Handwritten Cards • Gifting
Production Plan
Consultation
Meet with a database marketing expert and learn what's possible.
• Discuss your goals, timeline, and budget with us.
• Expect to feel a sense of relief by the end of this call!
Tech Call
In this call, you'll meet your Success Coach, whose only role is to help you succeed.
They'll help you with:
• Contact Import
• Automation
• Database Cleanup
Review
Our writing staff will assemble exactly the right content for your needs and make it fit you perfectly.
• We'll get to know your business on a personal level
• Provide real-time feedback
Launch
In this half an hour call, you'll become familiar with exactly how our system works.
• We'll set up your targeted campaigns
• Fine-tune your system to fit your needs
Messaging Strategy
Tested across millions of sends and thousands of clients, this strategy works.
Re-Engage
Stay TOP OF MIND
Lost/Neglected SOl
Old Leads
Other REALTORS
Referral Partners
Acknowledge
New Leads from
EVERY SOURCE
Leads are captured automatically via Tag, API, Zapier or can be
entered manually.
Position
Help them decide to CHOOSE YOU
Stand out from your competitors and be seen as uniquely
qualified.
Nurture
Stay in touch
LONG TERM
Build rapport, deepen trust and show them what you love about
your area.
Effective Sends
From your very first send, Happy Grasshopper can generate amazing results
Let's Chat!
Hi Dan,
The market is moving full-steam ahead, and some amazing opportunities are now available. If you've been thinking about pursuing a real estate goal, now may be the time to act.
Let me know if you are interested in an overview of the current market trends
and how to best position yourself.
Looking forward to hearing from you!
Best,
Brent
14% open rate • Sent to 10,000 contacts
"I found 17 transactions in my very first Happy Grasshopper send."
-Brent Dalley
Make your messaging stand out from the crowd and get responses
Finca Palmilera?
Hi Tom,
I just saw that Starbucks is offering a $7 cup of coffee and no, it doesn't come with a sandwich. It's called the Costa Rica Finca Palmilera and it's just a really, really expensive cup of coffee.
Bet you didn't know what that was in the subject line, right?
Anyway, if you'd like to join me for a cup, let me know. It'd be great to see you.
Take care,
Brian
52% open rate • Sent to 500 contacts
"I bought $114 of coffee! Also got 19 leads and 5 contracts."
-Brian Rayl
No matter the size of your database, the right message achieves results
How are you?
Hi,
How are you? You contacted me about your real estate transaction, but we didn't get a chance to connect.
Are you still thinking about buying or selling? I'm here to help if you need me.
Feel free to email me or give me a call at my cell.
All the best,
Brenda
31% open rate • Sent to less than 50 people
"I sent this on Dec 23rd and was signing a new listing on Christmas Eve!"
-Brenda Pieper
Tech Overview
Dashboard
Social Media Content
Signatures
Academies
Automated Campaigns
Reporting
And much more...
Some of the people that ❤️ us
"The best thing is the professional writers"
"Happy Grasshopper specializes in automated messaging in the real estate world, from emails and text messages to handwritten cards. As an entrepreneur looking to invest on the side, having this help can be a game changer."
Kris Lindahl
Kris Lindahl Real Estate
Real estate has always been a people business, but technology can make it feel robotic. With Happy Grasshopper, I get the best parts of automation, and I get to showcase my personality. It's great for making real human connections.
Ryan Tollefsen
Unity Home Group
I was aware of Happy Grasshopper for years, but didn't think we needed it. Not I know, I should have done this years ago.
Jared James
Jared James Today
Jared James is one of the industries shining lights. He's a powerful speaker who knows how to captivate an audience and guide them to success. As he says in this video, he hasn't been shy about recommending us to his coaching clients because he knows our strategies work.
Brent Dalley
Keller Williams
If you've met Brent Dalley, you like him. He's smart, kind, funny, and has a heart the size of Texas. In this video, he pulls our chain a bit, and then goes on to explain his remarkable results using our service.
Jeff Knipe
Knipe Realty
Jeff has recruited 20+ new agents after implementing Happy Grasshopper and is keeping his top producers busy with fresh messaging for their past clients and sphere.
Keller Williams Family Reunion
Every time Happy Grasshopper exhibits at real estate events, our booth is mobbed by our members. They're excited to meet the people who've helped them have so many connections with people in their database and recruit the right agents.
Highest Rated Real Estate Tech - 5 Stars
"Happy Grasshopper is a really terrific sales tool, agents who work with this company will find that what they teach you is almost more valuable than how they execute on their promise. They understand sales, and how to engage curiosity without satiating it. In other words, they give the recipient something of value, and promise more is on the way."
Ben Kinney
The Ben Kinney Team
A huge reason behind our growth is that leads that I generated years ago are still replying and closing. Happy Grasshopper equals ROI for my team.
John Mangas
RE/MAX Preferred
Happy Grasshopper's positive and powerful email content has proven to convert strangers into qualified opportunities.
Barry Jenkins
BH&G Real Estate
In addition to attracting and recruiting more agents, Barry tells us they are now doing 17% more business with past clients and sphere after implementing Happy Grasshopper.
Heidi Zebro
72 Sold
Heidi is one of Happy Grasshopper's more vocal proponents. With over fifteen years experience in growing and managing brokerages, she says "Happy Grasshopper is a game changer!" We've helped her add 249 agents in less than a year, the best recruitment results she's had.
Kristan Cole
Kristan Cole Network
Kristen has used Happy Grasshopper to expand into new markets and stay top of mind. She loves how our messaging is genuine and personal, and uses it to stay connected and engaged with her sphere.
Adam Karno
Asset Mutual Mortgage
After signing up with Happy Grasshopper Adam has been getting tons of replies after his first email campaigns and social media post using Happy Grasshopper content- "It's the little stuff that matters"
"Best Real Estate Marketing Of 2026"
"Happy Grasshopper ensures that your messaging and marketing strategies emulate your own voice. While you can still enjoy email automation, you’ll have the customization options to tailor your messages to your liking. It provides affordable fast results and works well with other tools"
"Real Estate's #1 Marketing Solution"
"Happy Grasshopper creates marketing that is personal, genuine, and starts a conversation. It allows agents to connect and create relationships with potential clients. It's the most passionately referred service in the industry. They grow agent headcount, production, or both!"
Trusted by:
Roger Holloway
ProStead Realty
Roger is a fixture in Charlotte real estate. He's used video incredibly well and knows how to communicate in front of a camera. He ALSO knows there is no substitute for the personal conversations Happy Grasshopper helps him have!
Chance Brown
CB&A Realtors®
Chance Brown has grown from 134 to 500 agents while using hgRECRUITS™. Happy Grasshopper® is an essential part of his growth strategy and encourages others to use it too, at least if they're outside the markets he's working on.
Angela Pasquale
RE/MAX Northwest
At scale, large teams and brokerages rely on full time recruiters like Angela, who is a recruiter at one of the most well regarded RE/MAX brokerages in the US. She's been amazed by how quickly Happy Grasshopper® has been able to help her start recruitment conversations.
Frequently Asked Questions
We fully admit 'Happy Grasshopper' is not the most obvious name for a company. And yet... since 2010, it's generated a lot of curiosity about what we do.
We chose it because everyone who works in sales knows what it feels like to be treated like an insect. We figure, if you're going to be a bug, you may as well be a Happy Grasshopper.
You become one by building and maintaining great relationships with everyone you serve. That way, instead of simply hopping from one client to the next, you build a huge following of people eager to refer you to others.
Your database is fragmented– contacts are spread across your phone, email, CRM, etc– and you’re having trouble getting the right data together in one place.
You’re unclear on how to group your contacts, and the information that’s important to track for each group.
You know this is costing you.
You just want it fixed so you can stop stressing about it.
You’re not sure what to send, when to send it, or how long to keep sending.
The ‘one-size-fits-all’ content that came with your CRM feels wrong.
You want a complete content plan you’re proud of.
You just want this done, but doing it feels harder than it should.
Your lead capture, routing, nurturing, and reporting systems are fragmented and leaky.
Your tools and data feel disconnected, the same things are named or structured differently across tools.
Reporting takes a lot of manual work & data cleanup.
The team can never seem to follow the process.
You just want to know what tools to use and how to get them set up without a bunch of manual work.
It’s unclear if what you’re doing now is working as well as it could be.
You don’t have enough time to focus on these priorities.
Your results aren’t predictable
You just want to know what’s wrong and what to do about it.
You’re tired of changing tools and processes only to end up back where you started.
The team can never quite seem to follow the process or keep their inputs clean.
There are always little errors or holdouts that prevent you from truly automating your database communications.
You just want to set up a process that’s actually going to work long-term and be scalable.