91% of people believe peer reviews – Nielsen Research
People are searching for reviews online and picking the people they do business with because of it. These are sites that are already ranking you.
Example – Incredibleagents.com
(it appears first on Google for Real Estate Agent Reviews)
- The Good – an agents who has 80 reviews with positive reviews has gotten 6 leads from Incredible Agents in the last year. She emails her past clients and asks them to review her on this site.
- The Bad – if you Google your name these reviews will often appear first. If you only have one and it is bad, it is going to cause problems for you. (Tip – make sure to counteract a potential bad review by making sure that you have lots of positive ones.)
Tip #1 – Use compete.com to find out which ranking and reputation sites you should be using.
Tip #2 – Use faceified.com to aggregate your reviews — add them to your website, email, Facebook, and Craigslist ads.