Be Found – What do your visitors like about your website?
- Buyers want information about homes
- People want instant gratification online – the average visitor to a real estate website has to look through 5 pages before they can see a home
- They want mapping
- All the information about the home including school info and market trends
- Tip – the longer tail keyword the searcher types in the more serious the buyer
Be Connected – When do you engage with consumers?
- LinkedIn, Twitter, Facebook
- An IDX can tell you who is looking at listings on your site and what they are looking at.
Be Involved – What do you do to better understand your clients?
- Have a powerful CRM tool that gives you control over the data you collect from your clients
- You have to be the first to respond