John Lockart – Let’s Make a Deal – Happy Grasshopper

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John Lockart – Let’s Make a Deal

John Lockart – Let’s Make a Deal

Be Found – What do your visitors like about your website?

  • Buyers want information about homes
  • People want instant gratification online – the average visitor to a real estate website has to look through 5 pages before they can see a home
  • They want mapping
  • All the information about the home including school info and market trends
  • Tip – the longer tail keyword the searcher types in the more serious the buyer

Be Connected – When do you engage with consumers?

  • LinkedIn, Twitter, Facebook
  • An IDX can tell you who is looking at listings on your site and what they are looking at.

Be Involved – What do you do to better understand your clients?

  • Have a powerful CRM tool that gives you control over the data you collect from your clients
  • You have to be the first to respond

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