It’s All About Relationships – Happy Grasshopper

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It’s All About Relationships

It’s All About Relationships

For Bill Risser, VP & Director of New Media and Education at Chicago Title, business is all about relationships.

When it comes to technology, he hears lots of people talk about things the “have to” to: we “have to” have a mobile app; we “have to” have a website for lead capture; we “have to” use every social media portal on the Internet.

Bill thinks, for lack of a better phrase, that’s a load of bunk.

“If a tool doesn’t build relationships, I’m out,” he says. “There’s no “have to” with anything. If it doesn’t work for you, if you don’t like it, and it’s not building your business by strengthening relationships, what’s the point?”

That’s why, when he met Happy Grasshopper founder, Dan Stewart, at Inman Connect San Francisco a few years ago, he knew he’d found something special.

At that time, Happy Grasshopper was just starting out, but was already getting lots of attention for its anti-marketing style of marketing.

“Happy Grasshopper was offering something different. After talking with Dan about the product, we couldn’t wait to start using it. I got my the contacts from my sphere of influence loaded up and took Happy Grasshopper out for a spin. I had a feeling it would produce good results, but I wasn’t prepared for its GREAT results!”

Bill travels around the country speaking to and educating on the use of new media and technology for Chicago Title, as well as its parent company, Fidelity National Financial. When he meets with people, he says that he often encounters people who want to mirror the success that others have had.

“I get that,” he says, “but the fact is that it’s not always possible. Years ago, setting up a new website that got great SEO and generated terrific leads was easy because there was no competition. Now, trying to get in that door is next to impossible because the market is so saturated. When someone suggests something like that, I tell them about Happy Grasshopper. It’s easy to get started, it’s inexpensive, and it’s incredibly effective. Salespeople–especially new ones–will see much better results–and they’ll see them right away, too–than they ever would if they just relied on Google.”

For Bill, there are several factors that go into making a product viable for his business.

First and foremost, it has to help foster and build relationships. If it doesn’t, it’s a total deal-breaker for him; he simply won’t use it. Second, it has to be simple. “Happy Grasshopper makes things effortless when it comes to this stuff. It’s easy to get started, the messages get great response, and I don’t have to do a thing. It’s perfect,” he says. Third, it can’t break the bank. “There are so many cost-effective options for salespeople and marketers today. There’s no good reason to spend thousands of dollars on something when you’ve got a tool like Happy Grasshopper that gives great results and costs so little. Why would you spend more money than you had to?”

Bill’s confidence in the Happy Grasshopper system is visible everywhere.

“I recommend Happy Grasshopper to everyone I can. It’s a well-thought-out, solid, well-crafted product that WORKS. I use it for my business and to maintain relationships with my customers, and I recommend it for every rep in every one of my classes. It’s THAT good.”

Bill’s success and enthusiasm for Happy Grasshopper isn’t unique. We have thousands of customers who, just like him, are raving fans of our effortless eNurturing system. We’ve delivered more than 8 million email messages for our customers and helped them start more than 430,000 conversations and generate more than $240 million in new business.

Take a page from the book of Bill Risser: build better relationships; get started with Happy Grasshopper today!

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