Category Archives for "Uncategorized"

5 Great Emails

Your customer database should be your most valued asset You can slice it and dice it in a million ways (maybe even a million and one), but there, sadly, is one part of it–a part that often sits there, glowing brightly like a neon sign on a roadside motel–that most people flat-out ignore. We’re talking […]

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As Good Guys Go, Jay Thompson Is Among The Goodest

In the interests of full disclosure, I’m gonna throw this right out there: Jay Thompson is one of my favorite people in LIFE. You could walk a lot of miles around this big, blue marble we call “Earth” and be hard-pressed to find a better man or a truer friend. Now. There are lots of […]

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Happy Grasshopper’s Excellent Adventure

“Strange things are afoot at the Circle K.” Whether or not you recall this quote from the super-duper 80s classic “Bill & Ted’s Excellent Adventure”, it kinda captures the spirit of what’s happening here at HGHQ (that’s Happy Grasshopper Headquarters for those of you playing along at home). While we wouldn’t necessarily classify our super-secret […]

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EWW! What’s that … SMELL?

::sniff:: Do y’all smell something … rancid? Like … the fetid stink of a carcass rotting in the hot summer sun? Yeah. I smell it too. But I don’t think it’s yesterday’s garbage. It’s the stench of REALLY bad marketing. This morning, we happened upon this post from Marc Ensign: meMarketing & the Worst “It […]

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Pudding is AWESOME.

Pudding is AWESOME. I mean, seriously. What’s better than pudding, right? If life has taught us anything, it’s that pudding is the mystical power that bonds societies, brings about world peace, and quiets unruly children. Oh! And pudding is also where the PROOF is. See what I did there? YES. The PROOF IS IN THE […]

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Who Says Serious Business Can’t Be Fun?

Sell more by not selling Since the dawn of time, salespeople have been trained to sell … ALL THE TIME. Sell at work, sell in your messaging, sell to your friends, at your coffee shop, at the grocery store, your gym, your mom’s house … you get the picture. I’m not sure who’s great idea […]

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On Positioning. On Conversion. On Email. On Being Smart.

Sometimes, innovation is simply looking at the tools we already have and using them in new, smarter ways. I’ve just returned from a week spent with some of the brightest minds in real estate. At Real Estate Connect New York, two thousand of real estate’s innovators and most curious folks gathered at Manhattan’s Grand Hyatt […]

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