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Category Archives for "Real Estate Marketing"

0 Three Common Home Listing Mistakes and How to Avoid Them

The housing market can be fickle, and in the slow periods, it can become more difficult to sell homes. The reason that a home sells or doesn’t sell often comes down to the agent’s marketing strategy. Here are three common marketing mistakes that real estate agents make and how to avoid them. Featuring Poorly Shot […]

0 The Secrets of the Happy Grasshopper Power User: Maximize Every Email

We have a confession. Certain Happy Grasshopper users have hacked our email system. They know the insider secrets on how to use it to their advantage, and their results range everywhere…from gaining new listings to receiving the grand title Happy Grasshopper Power User! Because all Happy Grasshopper users are created equal, we need to even the […]

0 You’re Better Than This. It’s Time For Email That Doesn’t Suck.

Happy Grasshopper isn’t your ordinary email service. It’s a Keep In Touch Service. And it works. Keeping in touch with customers and potential contacts is one of the simplest and most effective means of building businesses. Staying in the tops of your friends’ and customers’ minds is what assures you that it’ll be YOU that […]

0 E-Mail Marketing’s BIG Problem

No one reads e-mail marketing You may or may not know this, but e-mail marketing has a problem. Lots of them, actually. But the biggest one is this: NO ONE READS IT. Do you want to know why? Because for years, we’ve all been listening to the same load of hooey about how to use […]

1 5 Ways for Real Estate Agents to Rock Their Marketing Strategy

In real estate, there are a lot of options for agents when it comes to marketing. Everywhere you look there is a new ‘shiny object’ or new app to download. But, when it comes to marketing – consistency is the name of the game. Whether you are ready to employ a traditional marketing strategy with […]

0 5 Great Emails

Your customer database should be your most valued asset You can slice it and dice it in a million ways (maybe even a million and one), but there, sadly, is one part of it–a part that often sits there, glowing brightly like a neon sign on a roadside motel–that most people flat-out ignore. We’re talking […]

0 Get Your Geeky On With Laurie Davis!

Laurie Davis knows that if you’re in real estate, your time is precious (especially these days). That’s why, when you give her your attention at Inman Connect (and you really should), she intends to make the most of every moment and leave you wanting for nothing. FIRST THINGS FIRST. We would be remiss if, before we […]

0 Happy Grasshopper: You’re Not The Only One That Doesn’t Get It

It starts with a conversation We don’t get many complaints from our customers. That’s something we’re pretty proud of here at Happy Grasshopper. Happy customers getting great results are what drives us. There are some folks, however, that simply “don’t get it.” Joe Lucci didn’t “get it”. Until he did. Joe is a cool dude. […]

1 How to Bring Leads Back from the Dead

This agent gained 2 listings on her very first day using her lead conversion campaigns. Imagine sitting down at your desk one afternoon, opening up your inbox, and having 30 emails waiting for you — one of which includes two listing requests — and many other potential clients eager for further communication. This exact scenario happened to […]

0 It’s Not Just A Case Study … It’s a Happy Study!

At Happy Grasshopper, we love things that are fun, friendly, conversational, and altogether non-douchey. But that’s not ALL we’re about. We are fun, yes, but we are deadly serious about the products we deliver. Our messaging may seem simple, but it’s pretty darned powerful. Just how powerful? Well, we aim to show you. And one […]

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