Category Archives for "Real Estate Marketing"

Three Common Home Listing Mistakes and How to Avoid Them

The housing market can be fickle, and in the slow periods, it can become more difficult to sell homes. The reason that a home sells or doesn’t sell often comes down to the agent’s marketing strategy. Here are three common marketing mistakes that real estate agents make and how to avoid them. Featuring Poorly Shot […]

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E-Mail Marketing’s BIG Problem

No one reads e-mail marketing You may or may not know this, but e-mail marketing has a problem. Lots of them, actually. But the biggest one is this: NO ONE READS IT. Do you want to know why? Because for years, we’ve all been listening to the same load of hooey about how to use […]

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5 Great Emails

Your customer database should be your most valued asset You can slice it and dice it in a million ways (maybe even a million and one), but there, sadly, is one part of it–a part that often sits there, glowing brightly like a neon sign on a roadside motel–that most people flat-out ignore. We’re talking […]

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Get Your Geeky On With Laurie Davis!

Laurie Davis knows that if you’re in real estate, your time is precious (especially these days). That’s why, when you give her your attention at Inman Connect (and you really should), she intends to make the most of every moment and leave you wanting for nothing. FIRST THINGS FIRST. We would be remiss if, before we […]

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1 How to Bring Leads Back from the Dead

This agent gained 2 listings on her very first day using her lead conversion campaigns. Imagine sitting down at your desk one afternoon, opening up your inbox, and having 30 emails waiting for you — one of which includes two listing requests — and many other potential clients eager for further communication. This exact scenario happened to […]

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It’s Not Just A Case Study … It’s a Happy Study!

At Happy Grasshopper, we love things that are fun, friendly, conversational, and altogether non-douchey. But that’s not ALL we’re about. We are fun, yes, but we are deadly serious about the products we deliver. Our messaging may seem simple, but it’s pretty darned powerful. Just how powerful? Well, we aim to show you. And one […]

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