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Category Archives for "Relationship Marketing"

0 7 Crucial How-to Steps To Creating Powerful Social Media Content (That Gets Read And Shared)

You can create powerful content for social media. The cost of promoting your brand can be mind-chilling. For example, a 30-second Super Bowl commercial in 2019 went for approximately $5.25 million – over 50 hundred thousand dollars for one skimpy half-minute of audience engagement. So, it’s no wonder that many businesses use social media in […]

0 8 Simple Ways to Get Customer Testimonials

Customer testimonials work. Customer testimonials work. They’re one of the most effective, least expensive methods of establishing credibility and helping prospects decide to work with you. Potential buyers will put more stock into the recommendation of a client, friend, neighbor or relative than they will any direct sales or other marketing efforts – and rightfully […]

0 What’s Love Got to Do with It?: Does “love” have a place in business?

What’s Love Got to Do with It? Do you love what you do? Do you love your clients? Does ‘love’ even belong in business? This Valentine’s Day, I’m feeling the love for my business, our members, and our team so, if there’s no room for love, I must be doing everything wrong. Results suggest otherwise. […]

1 Learn EXACTLY What It’ll Take to Get Your Database in Shape

Why are many of the best salespeople so disorganized? As a sales professional, I’m used to functioning with a certain amount of disorganization. And the busier I get, the messier things can become. How about you? This disorganization is something I’ve struggled with my whole life. In fact, I’ll let you listen in: […]

0 Follow Your Fascination

Want to be truly happy and successful? Follow this advice. Thomas Jefferson proclaimed that one of our inalienable rights is “the pursuit of Happiness.” We all have the freedom to make that pursuit but, too often, come up embarrassingly short. Our shortcomings are especially noticeable in January when we encounter “a brand new beginning” in […]

0 Matthew Josefs: Why Millennials Matter

Millennials, also referred to as Generation Y, are the generational demographic following Generation X and the biggest generation in U.S. history. Today, most demographers agree that millennials are aged between 22-37 (born 1981-1996). They are the generation that was raised on technology, they have an unprecedented appreciation for avocados on toast, and they are on the […]

3 Why There is Value in Being Memorable

By Marc Ensign The Big Cheese at LoudMouse Are you easily forgotten? Tell me if this sounds familiar at all. You’re at a networking event. Or maybe a party. It’s a place with a lot of people walking around shaking hands and giving out business cards. And while standing around hugging the open bar, somebody […]

0 One incredible secret that will have people asking to join your email list…

Like any good real estate agent, Freda Hamlett knew the value of staying in touch with her database. So every month, she’d send out the typical real estate newsletter filled with market updates and home improvement tips. And what happened next? “Not a whole lot,” said Freda, who lives in North Carolina. “It was basically […]

0 EWW! What’s that … SMELL?

::sniff:: Do y’all smell something … rancid? Like … the fetid stink of a carcass rotting in the hot summer sun? Yeah. I smell it too. But I don’t think it’s yesterday’s garbage. It’s the stench of REALLY bad marketing. This morning, we happened upon this post from Marc Ensign: meMarketing & the Worst “It […]

0 Who Says Serious Business Can’t Be Fun?

Sell more by not selling Since the dawn of time, salespeople have been trained to sell … ALL THE TIME. Sell at work, sell in your messaging, sell to your friends, at your coffee shop, at the grocery store, your gym, your mom’s house … you get the picture. I’m not sure who’s great idea […]

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