Email Marketing Open Rates and Other Stats


The data below represents aggregated delivery results for all subscribers from 01/01/2011 - 03/31/2011.  Your individual performance can be viewed by logging in and clicking on View Reports in your Control Panel.
 

 

Delivery 89.45%
% of emails sent that were accepted by recipients' email client
Unique Opens 29.34%
% of emails opened at least once by the recipient
Bounces 4.09%
% of emails sent that were returned by the recipients email client
Marked as SPAM 0.13%
% of emails marked as SPAM by the recipient
Unsubscribes 0.01%
% of recipients who requested exemption from future sends

How do we stack up?

For the real estate vertical, Constant Contact reports an email marketing open rate of of 14.6% and a bounce rate of 7.6%.  Comparitively, Happy Grasshopper email messages are opened 198.2% more often than Constant Contact messages and bounce 53.8% less frequently.

The data in this report has been prepared by Send Grid, an independent email delivery and management service.

Statistics Updated: 04/14/11 for the period (1/1/11 to 3/31/11)