Email Marketing Open Rates and Other Stats
The data below represents aggregated delivery results for all subscribers from 01/01/2012 - 09/30/2012. Your individual performance can be viewed by logging in and clicking on View Reports in your Control Panel.
| Delivery | 95.81% |
| % of emails sent that were accepted by recipients' email client | |
| Unique Opens | 27.93% |
| % of emails opened at least once by the recipient | |
| Bounces | 3.69% |
| % of emails sent that were returned by the recipients email client | |
| Marked as SPAM | 0.17% |
| % of emails marked as SPAM by the recipient | |
| Unsubscribes | 1.17% |
| % of recipients who requested exemption from future sends | |
How do we stack up?
For the real estate vertical, Constant Contact reports an email marketing open rate of of 14.6% and a bounce rate of 7.6%. Comparitively, Happy Grasshopper email messages are opened 191.3% more often than Constant Contact messages and bounce 48.5% less frequently.
The data in this report has been prepared by Send Grid, an independent email delivery and management service.
Statistics Updated: 10/17/12 for the period (1/1/12 to 9/30/12)
