“The fortune is in the follow-up.” – Chris Smith
Email follow-up is literally the highest ROI-producing tool in any salesperson’s toolkit. Yet, most don’t do it at all, much less forever.
That’s really a shame, considering most good salespeople say that 50 – 80% of their business comes from their database. Just imagine how your business will change once you have the right long-term follow-up campaigns in place.